Craig Polutchko

Led multiple teams of 15-20+ SDRs to support high-growth segments, including AI, Datacenter Infrastructure, and Cloud/SaaS models.

• Led a team of 8 front-line Inside Sales and Development Managers, providing ongoing coaching, performance management, and strategic direction to optimize team effectiveness across Enterprise, Acquisition, and Commercial segments.
• Collaborated with Executive & Senior Leadership to design NAMER goals, with a keen focus on recruiting talent, KPI attainment, & promotion processes.
• Spearheaded organization-wide onboarding, new hire training framework, and continuous development, reducing SDR ramp time by 33%.
• Facilitated regular leadership meetings to discuss performance and address challenges.

• Led team of 15–20 SDRs in outbound pipeline generation for enterprise and commercial accounts.
• Generated over $10M in qualified pipeline for eight consecutive quarters.
• Hired, coached, and promoted more than 55 SDRs into quota-carrying roles.
• Developed weekly performance dashboards to monitor KPIs, win rates, and activity trends.

• Supported 17 enterprise accounts aligning into 4 core AEs in the Great Lakes region.
• Influenced over $4 million in annual closed revenue through demand generation and account strategy.
• Acted as a key liaison with specialty sales teams and SABs to create multi-product alignment.

• - Focused on IT modernization initiatives through cost reduction, automation, and performance gains.
• Aligned customer needs with Dell Technologies solutions for data center transformation.
• Completed advanced training in the Dell Technologies ISG portfolio, objection handling, and virtual selling.