SITI FARA MAZWIN ABD RAHMAN
HALF BRITON COFFEE
Kuala Lumpur
2
Languages
1
Certification
25
years of professional experience
LLM graduate in Law and Legal Practice (England & Wales) progressing toward solicitor qualification, seeking a legal assistant or paralegal role within a law firm or professional legal environment. Offers strengths in legal research, legal drafting, document review, contract preparation, due diligence support, file management, and client communication. Brings senior leadership experience from regulated environments, with a strong track record in compliance, stakeholder liaison, record-keeping, and handling matters with discretion, accuracy, and professionalism.
Work History
Co-Founder
4 Years 11 Months- Established key supplier relationships, ensuring consistent supply of premium coffee beans.
- Adapted the sales framework during COVID-19 by strengthening digital communications, managing stakeholder expectations, and maintaining business continuity under changing operating requirements.
- Evaluated financial performance metrics, implementing cost-saving measures while maintaining product quality.
- Built practical experience in contract-related administration, stakeholder communication, record-keeping, and maintaining operational standards in a regulated environment.
- Maintained health and safety compliance, achieving Grade A.
- Developed and implemented operational strategies to enhance coffee sourcing and quality control processes.
- Conducted market research to identify trends, informing product development and promotional strategies.
Founder
8 Years 9 Months- Founded and led a client-facing service business, overseeing compliance, service documentation, customer relations, and business administration.
- Enhanced handling of sensitive client matters, ensuring accurate records and managing issues with discretion and professionalism.
- Maintained 60% returning-customer package sign-up rates.
- Ensured compliance with health and safety regulations set by DBKL to safeguard client and staff welfare.
- Revamped service offerings to align with industry trends and meet evolving client needs.
- Emphasized commitment to sustainability by incorporating premium, halal-certified, eco-friendly products into offerings.
- Used premium, halal-certified, eco-friendly products.
- Focused on beauty and wellness services to enhance client well-being.
Director of Sales & Marketing
1 Year 11 Months- Led sales and marketing operations in regulated healthcare environment, managing stakeholder communications, service documentation, compliance awareness, and team coordination to ensure alignment with industry standards.
- Developed analytical, drafting, and client-management skills that enhanced service delivery and client satisfaction.
- Customer Retention: Implemented customer loyalty program aligned with strategic business objectives that contributed to a 50% increase in client retention rates.
- Brand Development: Successfully rebranded the clinic leading to a 40% increase in brand recognition for expansion into new markets.
- Digital Presence: Enhanced online visibility by revamping the website and optimizing social media platforms; accomplishing a 60% increase in online appointments.
- Team Development: Built and mentored dynamic sales and marketing team that exceeded the KPIs by an average of 15%.
- Identified and entered new target markets, expanding customer demographics and informing strategic business decisions.
- Coordinated market events to increase client consultations on health issues.
- Developed and executed comprehensive sales strategies to drive revenue growth across multiple product lines.
- Led cross-functional teams in market analysis and competitive positioning to enhance brand visibility.
Director of Sales
2 Years 3 Months- Led hotel sales strategy to maintain the property's luxury positioning while driving sustainable growth in room bookings and events revenue.
- Managed sales team, enhancing commercial framework to support core revenue streams.
- Corporate Partnership: Secured residential packages with government clients leading to a 30% growth in this segment.
- Created a guest loyalty program that contributed to a 20% rise in repeat bookings.
- Managed the sales team and strengthened the commercial framework supporting both core revenue streams.
- Led sales of event spaces for weddings and corporate functions, coordinating client requirements and commercial arrangements.
- Expanded into new market segments, contributing to a 10% increase in suite bookings.
- Used guest surveys and feedback to help maintain 5-star service standards.
Assistant Director of Sales
2 Years 6 Months- Assisted senior sales leadership with key account management, proposal development, client communications, and contract coordination for successful bookings and events.
- Gained expertise in drafting support documentation, negotiating terms, liaising with stakeholders, and managing multiple priorities while maintaining high service standards.
- Contributed to consistent year-on-year revenue growth.
- Played a pivotal role in training and mentoring, contributing to stronger sales KPI performance.
- Implemented a structured customer follow-up system, achieving a 95% satisfaction rate for guest experience.
- Coordinated hotel booking events that contributed to a 30% increase in room bookings.
- Used data analysis to identify sales trends and opportunities, supporting evidence-based commercial strategy.
- Supported request-for-proposal and contract coordination work that helped secure major room-booking and event accounts.
- Facilitated request-for-proposal and contract coordination that secured significant room-booking and event accounts.
Dealer Operations Manager
1 Year 11 Months- Orchestrated sales plans that delivered an average 20% quarterly increase in car sales across Pahang.
- Orchestrated sales plans, achieving 20% average quarterly increase in car sales across Pahang.
- Implemented key performance indicators that improved overall dealer productivity by 15%.
- Customer Satisfaction Index: Achieved 95% overall Customer Satisfaction Index for Pahang dealers.
- Rolled out comprehensive training for dealers, enhancing sales team's skills and contributing to 25% increase in upselling and cross-selling opportunities.
- Ensured dealerships complied with Proton corporate guidelines and operational standards.
- Conducted competitor analysis to support informed commercial decision-making and market positioning.
- Reduced aging score rate by 30% through effective inventory and sales planning.
Public Relations Manager
2 Years 1 Month- Managed public relations activities, overseeing media communications, contract negotiations, and external stakeholder engagement to enhance organizational visibility.
- Built strong drafting, relationship management, and coordination skills relevant to legal administration, correspondence, and client-facing support roles.
- Implemented public relations communication campaigns aligned with business objectives and stakeholder messaging.
- Coordinated music video contracts with RTM and concert arrangements, resulting in broad media coverage and industry recognition.
- Implemented public relations communication campaigns aligned with business objectives and stakeholder messaging to strengthen brand positioning.
- Coordinated music video contracts with RTM and concert arrangements, gaining broad media coverage and industry recognition.
- Built strong drafting, relationship management, and coordination skills relevant to legal administration, correspondence, and client-facing support roles.
- Worked in entertainment industry
Account Manager
1 Year 11 Months- Managed client accounts for technology solutions, coordinating customer requirements and technical teams to ensure successful long-term service agreements.
- Leveraged experience in contract support and cross-functional coordination to enhance client communication and follow-through on commercial matters.
- Expanded the client base within the supply-chain sector for third-party logistics solutions.
- Conducted client training on IT solutions and cross-sold services, generating an additional 20% revenue increase.
- Conducted client training on Facilitated IT solutions to improve client service delivery. solutions and cross-sold services, generating an additional 20% revenue increase.
- Coordinated between solution providers, technical teams, and clients to support smooth project delivery, accurate follow-through, and client satisfaction.
- Coordinated with solution providers, technical teams, and clients to ensure smooth project delivery and maintain high levels of client satisfaction.
- IT
Education
Master of Laws - Law and Legal Practice
Master's in Information Technology
Bachelor's - Information Technology
Diploma - Computer Science
Skills
Legal Research
Legal Drafting
Document Review
Contract Preparation
Due Diligence
Support
File Management
Record-Keeping
Client Communication
Stakeholder Liaison
Confidentiality
Certification
ISO 9001 Internal Auditor, BSI Training Academy
Languages
Bahasa Malaysia
English
Timeline
Co-Founder
HALF BRITON COFFEE
01.2019 - 12.2023Read More
Founder
NARTISTRY SERVICES
03.2013 - 12.2021Read More
Director of Sales & Marketing
SYARIKAT ALUNAN MAJU JAYA SDN BHD
01.2011 - 12.2012Read More
Director of Sales
THE CLUB SAUJANA HOTEL
09.2008 - 12.2010Read More
Assistant Director of Sales
GRAND DORSETT SUBANG HOTEL
01.2006 - 07.2008Read More
Dealer Operations Manager
PROTON EDAR SDN BHD
01.2004 - 12.2005Read More
Public Relations Manager
NAWAB PRODUCTIONS SDN BHD
11.2001 - 12.2003Read More
Account Manager
FORMIS DIALOG AUTOMATION SDN BHD
01.1999 - 12.2000Read More
UiTM Dungun
Diploma from Computer Science
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UiTM Shah Alam
Bachelor's from Information Technology
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OUM Kelana Jaya
Master's in Information Technology
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BPP University
Master of Laws from Law and Legal Practice
Read More