ADAM WOOD

As Content Marketing Manager at OneTrack.AI, I lead the end-to-end content strategy to drive brand awareness, educate our audience, and support revenue-generating campaigns across the buyer journey. I oversee the planning, creation, and distribution of both long-form and short-form content, ensuring every asset reflects our brand voice and resonates with key personas in manufacturing and operations.

• Develop and execute a strategic content calendar, producing and managing a range of assets (blogs, social, emails, video scripts, whitepapers) with a consistent voice tailored to target personas.
• Own content distribution across all channels, collaborating cross-functionally to deliver campaigns, customer stories, and sales enablement assets while leading newsletter and nurture strategies.
• Align content with demand generation efforts, repurposing assets across formats to maximize ROI and supporting SEO and website optimization with conversion-focused messaging.
• Oversee the full editorial process, managing internal and external contributors and improving scalability through streamlined workflows and the use of AI-powered tools.

• As Head of Content at Blue Triangle, I developed and executed a comprehensive content strategy that optimized the brand narrative and drove multi-channel content distribution across web, email, social, and partner channels.
• I built The Frictionless Experience podcast and newsletter media brand from the ground up, significantly growing audience engagement.
• My work translated complex web performance concepts into compelling stories that resonated deeply with our ideal customer profiles (ICPs).

• Drive the implementation and execution of inbound marketing campaigns to build brand awareness and target audience acquisition.
• Work closely with cross-functional teams and external agencies to support operations, sales enablement, and deliver integrated, multi-touch strategies to ultimately help meet revenue goals.

• Partner with internal and external stakeholders to lead site development projects.
• Leverage analytical findings, testing, competitive research, and industry best practices to make enhancement recommendations.
• Including: site navigation and landing page optimization for inbound marketing activities, and overall customer journey to optimize conversion paths.

• Project management of all Request for Proposals for existing and prospective clients to attain company sales retention and acquisition goals.
• Copywriting material for webpages, blog posts and campaigns to meet strategic brand communication goals and provide sales support for lead nurturing and conversion.

• Manage eCommerce projects and daily operations communicating with vendor accounts to oversee product content aggregation and SKU processing.

• Utilize content management systems to lead ongoing content creation across the full suite of digital assets, and general website maintenance.

• Manage all social media platforms, execute digital marketing and brand positioning strategies to promote the school district.