Alae Eddine Mounim
Digital Marketing Specialist
Bangkok
Summary
Proactive marketing specialist with expertise in developing, implementing and strengthening marketing plans. Offers analytical, proactive approach to revamping strategies to meet changing needs. Talent for directing creative efforts and brand engagement combined with history of surpassing objectives.
Overview
3
3
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Marketing lead
Atlas Capital
Bangkok
2022.01 - 2023.05
- Performed paid ads through different channels: Google & Facebook mainly
- Increased the number of leads by 23% since 2022 with a CR of 6.5% avg,
- Content creation, SM management to align the acquisition efforts
- Analyzed the data generated by all the campaigns and suggested key improvement strategies to lower the cost of ad spend and better serve the investor's needs
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Networked with key players in the industry in Thailand (Investors, entrepreneurs and CEOs) to amplify the digital work being performed + Copywriting for multi-millionaire CEO’s and VC founders
Co-creator / Digital marketing associate
Harbour.Space l Bangkok
2021.01 - 2022.01
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Created dynamic SEO strategies to exceed market competitors and rank top 10 in scholarships
Freelancer l Fes
Freelancer
2019.01 - 2021.01
- Transformed corporate website and social media platforms to better engage customers and promote sales
- Created engaging content for ranging social media platforms, including
- Pinterest, Facebook and Instagram which boosted website visitors by 40%
- Created an email marketing strategy which increased repeat buying from 5% to 10%
- Successfully grew organic revenue by 52% in 7 months through a content creation and link-building strategy
- Developed advertising tactics and implemented new solutions for increased brand awareness.
Marketing team leader
2018.01 - 2019.01
- Attracted Exchange Participants using various marketing channels achieving 8% conversion rate
- Created ad copy and blog content to ensure maximum reach for volunteers.
Education
Bachelor degree - English studies, applied
Fes University
2016.01 - 2020.05
MBA - Digital Marketing
UTCC
2021.08 - 2022.08
Skills
Project management
SEO
Brand strategy
Ad development
Strategic planning
Loyal leadership approach
Timeline
Marketing lead
Atlas Capital
2022.01 - 2023.05
MBA - Digital Marketing
UTCC
2021.08 - 2022.08
Co-creator / Digital marketing associate
Harbour.Space l Bangkok
2021.01 - 2022.01
Freelancer l Fes
Freelancer
2019.01 - 2021.01
Marketing team leader
2018.01 - 2019.01
Bachelor degree - English studies, applied
Fes University
2016.01 - 2020.05