ALEJANDRO RODRIGUEZ
Boston
Summary
Creative, data-driven social media strategist with 8+ years of experience building and scaling digital platforms for brands and community-driven organizations. Proven ability to transform complex topics into compelling, high-impact digital storytelling that drives engagement, growth, and action. Strong background in analytics, experimentation, and cross-functional collaboration, with a deep commitment to civic participation, equity, and accessible communication.
Overview
18
18
years of professional experience
Work History
Realtor / Independent Consultant
Real Broker LLC
01.2019 - Current
- Operate a self-directed business requiring advanced digital marketing, storytelling, analytics, and relationship management.
- Generated $8.5M in sales volume in 2024 through targeted digital marketing and client engagement.
- Built a personal brand using social media to communicate complex financial and housing information in accessible ways.
- Created content strategies tailored to different audiences, motivations, and platforms.
- Analyzed market data to inform pricing, messaging, and outreach strategies.
- Managed multiple fast-moving priorities with high attention to detail and deadlines.
- This role demonstrates entrepreneurial leadership, audience targeting, persuasive communication, and data-driven decision-making.
Social Media Manager
Pop Quiz Team Trivia
01.2016 - Current
- Lead and execute the organization’s end-to-end social media strategy, transforming social platforms into primary drivers of audience growth, engagement, and event participation.
- Built and scaled Instagram and Facebook channels from the ground up, creating a consistent brand voice and visual identity.
- Own the full social content lifecycle: strategy, ideation, production, scheduling, publishing, and optimization.
- Develop platform-specific content strategies tailored to audience behavior and algorithm trends.
- Create short-form video, static, and story-based content optimized for engagement and shareability.
- Design and manage paid social campaigns to drive attendance and community growth.
- Analyze performance metrics to refine strategy, test new formats, and increase reach and engagement.
- Monitor trends, tools, and emerging platforms, proactively experimenting with new content styles.
- Serve as primary point of contact for social engagement, community management, and brand voice.
- Consistently increased event attendance through social-first campaigns.
- Established social media as a core growth and engagement channel.
- Developed repeatable content systems tied to weekly programming and special campaigns.
Business Data Analyst
SharkNinja
Newton
01.2015 - 01.2016
- Provided analytics and strategic insights to guide business performance and decision-making.
- Defined, tracked, and analyzed performance metrics to assess operational effectiveness.
- Translated complex datasets into clear insights for executive and non-technical audiences.
- Prepared recurring performance reports tied to measurable outcomes.
- Conducted process improvement analyses and implemented data-driven solutions.
- Strong foundation for data-guided social strategy, analytics reporting, and performance optimization.
Graduate Teaching Assistant
University of Massachusetts Boston
Boston
01.2013 - 01.2015
- Taught and supported Microeconomics and Macroeconomics courses.
- Delivered lectures to large audiences and simplified complex concepts for broad understanding.
- Developed strong written and verbal communication skills.
Summer Instructor & Program Lead
TAG Latino Program – Boston Public Schools
01.2008 - 01.2013
- Co-taught Math and ESL to students in grades 6–11.
- Supervised teaching assistants and coordinated programming.
- Led a creative media project producing the program’s first student film.
- Early leadership experience rooted in equity, access, and education.
Education
Master of Arts - Applied Economics
University of Massachusetts Boston
01-2015
Bachelor of Arts - Economics
Framingham State University
01-2011
Skills
- Social media strategy
- Content creation
- Social media management
- Platform growth
- Campaign storytelling
- Rapid response
- Content calendars
- Editorial planning
- Video content creation
- Paid social campaigns
- Optimization techniques
- Data analysis
- Performance metrics
- Reporting skills
- Complex topic translation
- Accessible narratives
- Video and design integration
- Analytics tools
Languages
Spanish
Native/ Bilingual
Alignment With Common Cause
- Experienced in translating complex policy and civic concepts into engaging, accessible storytelling.
- Data-driven strategist who ties digital work to measurable impact.
- Committed to equity, participation, and inclusive communication.
- Comfortable serving as an on-camera or public-facing voice when needed.
Technical And Language Skills
Canva, CapCut, Adobe Premiere Pro, Meta Edits, Excel, Salesforce, QlikView, SAP, STATA, TikTok, Instagram, Facebook, Threads, BlueSky, and YouTube
Core Expertise
- Social Media Strategy & Platform Growth
- Campaign-Based Storytelling & Rapid Response
- TikTok, Instagram, Facebook, Threads, BlueSky, YouTube
- Content Calendars & Editorial Planning
- Video-First Content (Canva, CapCut, Adobe Premiere Pro)
- Paid Social Campaigns & Optimization
- Data Analysis, Performance Metrics & Reporting
- Translating Complex Topics into Accessible Narratives
Timeline
Realtor / Independent Consultant
Real Broker LLC
01.2019 - Current
Social Media Manager
Pop Quiz Team Trivia
01.2016 - Current
Business Data Analyst
SharkNinja
01.2015 - 01.2016
Graduate Teaching Assistant
University of Massachusetts Boston
01.2013 - 01.2015
Summer Instructor & Program Lead
TAG Latino Program – Boston Public Schools
01.2008 - 01.2013
Master of Arts - Applied Economics
University of Massachusetts Boston
Bachelor of Arts - Economics
Framingham State University