Alexander Forbes
Newton
Summary
Results-driven professional with experience in business operations, sales, marketing, and
account management. Adept at fostering strong relationships, driving revenue growth, and
leading strategic initiatives. Recognized for exceptional leadership, presentation, and planning
skills.
Overview
7
7
years of professional experience
Work History
Business Development Liaison
Dane Street
01.2023 - 02.2025
- Managed sales data and reporting to support business growth and client engagement
- Collaborated with cross-functional teams to optimize marketing campaigns and outreach efforts
- Oversaw Salesforce administration, ensuring best practices in data management and dashboard development
- Led RFP responses for all divisions, identifying opportunities and improving proposal strategies
- Provided reporting assistance and analytics for sales and marketing needs
- Identified and vetted new client opportunities through federal, state, and industry sources
- Supported GSA applications and federal capture initiatives to expand government contracts
Large Market Account Coordinator
Delta Dental of Massachusetts
11.2021 - 01.2023
- Managed Delta Dental's largest book of business, ensuring optimal client satisfaction and retention
- Led annual and quarterly utilization review meetings to assess plan performance
- Prepared and presented finalist presentations, achieving a 92% success rate
- Oversaw renewals and supported seamless implementation for new and existing clients
- Presented key strategic metrics to guide plan design enhancements
- Developed and maintained strong relationships with national brokerage firms and major MA-based employers
Federal/Government Account Liaison
Dane Street
11.2020 - 11.2021
- Reported directly to the Chief Marketing Officer, guiding the company's entry into the federal and state markets
- Secured over $250K in state and government contracts in 2020
- Managed key accounts within the public sector, expanding the company's reach
- Established and nurtured new relationships in federal, state, and commercial markets
National Sales Specialist
Dane Street
05.2019 - 11.2020
- Provided strategic advisement to the Chief Marketing and Chief Operating Officers on major bid decisions
- Spearheaded initiatives to penetrate the state and federal market segments
- Collaborated with national and local account managers to drive account growth
- Led all RFP projects from inception to completion
National Sales Analyst
Dane Street
04.2018 - 05.2019
- Supported the Director of National Sales in identifying and acquiring new clients
- Utilized CRM platforms to enhance market penetration and revenue growth
- Provided comprehensive client-specific support to National Account Managers
- Acted as a liaison between sales and operations to ensure seamless client experiences
Business Analyst
Dane Street
10.2017 - 04.2018
- Managed client administrative requests from sales and operations teams
- Produced detailed outcome reports on a daily, weekly, and monthly basis
- Troubleshot and resolved IT-related issues within the Dane Street application
- Led all Business Analysts in resolved support tickets in 2017 and 2018
Education
Bachelor of Arts - Sports Management
Lyndon State College
Lyndonville, VT05-2016
Skills
- Leadership & Team Collaboration
- Business Development & Sales Strategy
- Client Relationship Management
- Data Analysis & Reporting
- Presentation & Communication Skills
- Strategic Planning & Execution
Technical Skills & Tools
- CRM Platforms (Salesforce, HubSpot)
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Data Analytics & Reporting Tools
- Public Speaking & Presentation Software
Timeline
Business Development Liaison
Dane Street
01.2023 - 02.2025
Large Market Account Coordinator
Delta Dental of Massachusetts
11.2021 - 01.2023
Federal/Government Account Liaison
Dane Street
11.2020 - 11.2021
National Sales Specialist
Dane Street
05.2019 - 11.2020
National Sales Analyst
Dane Street
04.2018 - 05.2019
Business Analyst
Dane Street
10.2017 - 04.2018
Bachelor of Arts - Sports Management
Lyndon State College
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