Alexandra J. Dailida
Framingham,MA
Summary
Dynamic Journalism & Communications student at the University of Mississippi with a proven track record in brand storytelling, B2B sales, and global retail strategy. Expert in navigating high-volume merchandise campaigns and luxury market analysis, with a unique blend of creative design and data-driven consumer engagement. Currently expanding global competency through immersive study in Florence, Italy,
Overview
4
4
years of professional experience
Work History
Campus Ambassador
Collegiate Lineup
Oxford, MS
09.2025 - Current
- Drive revenue and brand awareness by managing a portfolio of student organizations, sororities, and fraternities to create high-demand, on-trend custom apparel.
- Consult with merchandise chairs to translate abstract design concepts into market-ready products that align with both brand vision and current campus trends.
- Synthesize consumer feedback and competitive market insights to inform the headquarters’ product development and seasonal strategy.
Sales Associate
Isabel Harvey
Wellesley, MA
05.2025 - Current
- • Sales Excellence: Drive high-volume sales during peak seasons through personalized styling and consultative service.
• Brand Presentation: Optimize store presentation via strategic visual merchandising and inventory management.
• Digital Engagement: Collaborate on localized social media content to increase in-store foot traffic and engagement.
Seasonal Service & Leadership
Framingham & Pinebrook Country Clubs
Greater Boston, MA
06.2022 - 08.2024
- Premium Hospitality: Delivered high-touch food and beverage service in a fast-paced, member-centric environment, ensuring positive guest experiences and efficient operations.
- Leadership & Communication: Mentored groups of 15+ children as a Camp Counselor, designing skill-building activities and providing professional progress updates to parents and club stakeholders.
- Operational Adaptability: Demonstrated strong multitasking and problem-solving skills while navigating the high-pressure demands of private club environments.
Intern
Student Media Center
Oxford, MS
04.2024 - 05.2024
- Streamlined internal communications among diverse stakeholders, enhancing project workflow and increasing the efficiency of outreach initiatives.
- Produced professional correspondence and managed complex digital filing systems to ensure organizational readiness for high-stakes media projects
Education
Bachelor of Arts - School of Journalism – Fashion Merchandising Focus
University of Mississippi
Oxford, MS05-2027
Abroad Study Program
University of Mississippi
Florence, Italy05-2026
Skills
- Brand Marketing
- Consumer Insights
- Social Media Strategy
- Merchandising & Design
- Customer Experience
- Event & Project Coordination
- Communication & Public Relations
- Organization & Attention to Detail
- Public Relations
- Professional Presence
LEADERSHIP & INVOLVEMENT
- Alpha Phi International Fraternity
- Merchandise Design Chair
- Created and marketed sorority merchandise, managing vendor negotiations and production
- Oversaw sales campaigns and coordinated distribution to members
- Framingham Youth Council
- Member
- Represented youth perspectives in city policy discussions with local government officials
- Advised on initiatives impacting young people and shared information across the community
Timeline
Campus Ambassador
Collegiate Lineup
09.2025 - Current
Sales Associate
Isabel Harvey
05.2025 - Current
Intern
Student Media Center
04.2024 - 05.2024
Seasonal Service & Leadership
Framingham & Pinebrook Country Clubs
06.2022 - 08.2024
Abroad Study Program
University of Mississippi
Bachelor of Arts - School of Journalism – Fashion Merchandising Focus
University of Mississippi