Ali Atti
Somerville
Summary
Principal Application Engineer with extensive experience in customer relationship management and technical leadership. Proven expertise in microprocessor design, consistently achieving design win targets and driving demand creation. Specializes in system architecture design and application optimization, leading cross-functional teams to deliver innovative solutions. Strong problem-solving and project management skills ensure successful outcomes in complex technical environments.
Overview
28
28
years of professional experience
1
1
Certification
Work History
Principal Application Engineer and Business Development
Morse Micro
12.2024 - Current
- Delivered technical support on WiFi and microprocessors to key customers in Eastern USA.
- Conducted design-in activities to facilitate product integration.
- Trained distribution and sales teams on key products to enhance competitiveness.
- Developed proof of concepts to demonstrate solutions to customers.
- Collaborated with business units and product lines to define next-generation offerings.
- Reviewed schematics and provided recommendations for customer projects.
- Utilized Linux/OpenWRT for demos and customer support, showcasing product capabilities.
Principal Field Application Engineer and Account Regional Manager
Infineon Semiconductor
01.2018 - Current
- Responsible for key customers to drive Business , create new opportunities and new Design wins
- Discuss Customers requirements and shape our future roadmaps to meet the customers' need.
- I am also responsible for translating customers Business need into technical requirements.
- Help developed Key Technical Business strategies for key customers to expand our design wins.
- Work closely with our global sales team, Business units, products line and representatives to synchronize and strategize to win continuous trust of the customer to make sure their project is done on time.
- Negotiate with customers on key technical requirements and discuss business and technical tradeoffs.
- Responsible for taking opportunities from evaluation to production phase.
- Cross selling our different division's product to expand the customer's use of products
- Work very closely with product marketing to make sure we have a very good solution from the technical , business, availability and price side.
- Responsible for key multimillion dollars accounts for all their technical and business needs.
- Responsible for maintaining detailed project records :Design , schematics, Business/project agreement , Software plan etc…
- Present several technical training on Cypress University and designed several technical workshops to teach our customer about our products .
- Expert in understanding customers need and how to translate them to a win win solutions for both companies.
- Design several Programmable SOC processors using Bluetooth +Encryption +Dual cores .
- Create outstanding relation with key customers to allow us to discuss their future application and have advantage over competition.
- Made several training for key customers + sales + Distribution application engineering team on Market trend + how our products fit in certain applications
- Willing to help any time our customers to make sure their design is on budget and target.
- Set up weekly call with our senior management , Marketing and forecasting department to make sure we do not any issues.
- Manage accounts strategies to make sure all the action items are completed.
- Expert in managing project timelines and adapt to sudden changes from the customer or from the design.
System Sales Application Engineering Manager
Toshiba America Electronic Components
05.2001 - 10.2017
- As a system Sales engineering manager/Field Application Engineer I was Responsible for providing technical support to our customers in the North East.
- Worked very closely with Business/marketing units ,sales and Sales Representatives to help our customers and give them complete technical support.
- Achieved more than 150 % of design wins budget in the North East Area.
- Managed a sales team + FSE team and made sure they are all trained to promote our products.
- Owned key multimillion dollars account and expanded the relationship to design in different products.
- Worked on finding efficient strategies to expand the customers base, gain customers confidence in our products and create more design wins. Every fiscal half, I worked with management to pick key customers we need to focus on and get more design wins. I was able to come up with step by step strategy to achieve this goal.
- Customer's voice is my top priority. On the technical side, I worked very closely with our customers, sat in the labs , understood their technical concerns and found very efficient solutions for them.
- Very Experienced in discussing Business + technical strategies to architect next generation products that the company needed to meet or exceed to satisfy the customers.
- Worked On finding efficient IOT + Industrial + consumer applications for several key customers.
- Worked with sales + Business Units to penetrate key markets such as IOT, Wearables, Industrial, Healthcare, consumer etc.. to increase Design wins + revenues.
- Developed key strategic relationships with existing and potential customers to discuss their technical requirements, their business need and how our products can best fit their platform today and next generation.
- Consistently exceeded my goals set by my management team every year. I always manage the projects I worked on and followed up on the actions items to make sure all the customers' technical questions + system design issues are solved very efficiently.
- Enjoyed giving technical presentations and training our customers . Before every technical meeting I always made sure that I designed System Block diagrams that will the customer understand how our products fit their application and what are the key benefits.
- Developed several customers' specific technical presentations + Application Notes to promote ASSP + IOT products to our customers and made sure they understand the value of the solutions.
- Developed many Benchmarks showing the products competitive advantages vs the competition.
- Helped our customers in the North East with their technical issues related to our System solutions(MCU interface, Mobile peripheral devices interface, Memory interface , Wireless + Bluetooth.
- Quickly adaptable to all changes in technical situations change of specifications by the customer to provide our customers the best on spot real time available solution.
- Discussed products technical Roadmaps + showed technical demos to customers and illustrated to them the key differentiators and this solution is better.
- On site technical support for our customers to make sure their technical issues is solved as quickly as possible.
- Business development in the North East to increase our market.
- Developed and designed several products on Arduino + schematics + RF.
- Managed Several Engineers to help define strategies for effective design win and products definition.
DSP Product Engineer
Nortel
11.2000 - 05.2001
- Developed DSP Algorithms + Technical support for Networking customers.
- Manage development of product cycles and testing.
- Developed several Adaptive Signal Algorithm application for Voice synthesis.
- Written several Matlab Algorithms to help customers understand DSP and how they use the DSP architecture to help optimize their design.
Application Engineer
Raytheon
06.1999 - 11.2000
- Radar Systems DSP + Application Processors embedded design.
- Developed several Image processing and echo cancellation Algorithms.
Product DSP Engineer
Analog Devices
03.1997 - 06.1999
- Hardware Design Verification + Testing + Testing Microprocessor products + Filter designs including Adaptive filers.
- Design of fixed point DSP product testing strategies to make sure we release the product on time.
Education
Master - Electrical Engineering
Northeastern Univeristy
Boston, MA06-2002
Bachelor - Electrical Engineering
Northeastern Univeristy
Boston, MA06-1997
Certificate - Artificial Intelligence and Machine Learning and its impact on Business
MIT Sloan School of Business Management
Skills
- Team oriented
- Result driven
- Problem solving
- Customer relationship management
- Demand creation
- Strategic discussion
- Technical team management
- Requirements translation
- Hardware deployment
- Software deployment
- Project management
- Negotiation skills
- Microprocessor design
- Customer training
- WiFi technology
- Technical presentations
- Proof of concepts
- Technical leadership
- Customer support
Certification
How to Design a Successful Product, MIT Sloan School of Management
Timeline
Principal Application Engineer and Business Development
Morse Micro
12.2024 - Current
Principal Field Application Engineer and Account Regional Manager
Infineon Semiconductor
01.2018 - Current
System Sales Application Engineering Manager
Toshiba America Electronic Components
05.2001 - 10.2017
DSP Product Engineer
Nortel
11.2000 - 05.2001
Application Engineer
Raytheon
06.1999 - 11.2000
Product DSP Engineer
Analog Devices
03.1997 - 06.1999
Master - Electrical Engineering
Northeastern Univeristy
Bachelor - Electrical Engineering
Northeastern Univeristy
Certificate - Artificial Intelligence and Machine Learning and its impact on Business
MIT Sloan School of Business Management
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