Alyssa Ricci

• Manage a portfolio of 12 client accounts, ensuring strategic alignment, retention, and growth.
• Re-engaged previously skeptical stakeholders, converting detractors into advocates; clients now request to work with me specifically.
• Provided support to clients during implementation of new products or services and help them to extract meaningful insights
• Conducted regular client meetings to review progress and address concerns.
• Delivered four contract renewals and three successful upsells, increasing account revenue, solution adoption, and long-term partnerships.
• Collaborated with cross-functional teams to deliver tailored solutions.

• Partnered with 20 manufacturing clients to grow sales initiatives with US Foods, while building collaborative relationships.
• Leveraged analytical tools to develop business reports, providing key indicators such as sales growth, market share, brand performance, and product distribution.
• Developed innovative reports and presentations for stakeholders to showcase insights in more exciting ways.

• Consulted CVS Category Management and CPG clients on shopper behavior, trends, and other data-driven insights derived from our SaaS platform, to drive loyalty and success.
• Profiled customers to create marketable buckets based on consumer insights and behavior.
• Built and managed client relationships from analyst to director levels, and ensured a positive and hassle-free client service experience.
• Used storytelling to present data-driven insights to stakeholders at all levels for informed decision-making.
• Create effective and repeatable reporting, and best practices for both the team and the client.

Aurum Advantage is a brokerage that specializes in the sales and marketing of consumer goods to major retailers, with a focus on CVS.

• Built and managed relationships with CVS stakeholders, as well as CPG clients in categories including cosmetics, personal care, consumables, baby, oral care, electronics, and store brands.
• Extracted data from multiple Nielsen, IRI, and other consumer insight platforms (1010, SPINS, and panel data).
• Created detailed reports and presentations to support decision-making and strategic planning.

• Captain of in-stocks: compiled a weekly report of out-of-stock trends due to dissonance between stocking and buying patterns.
• Analyzed KPI reports; interpreted and synthesized findings to provide concise insights.