Andrew Macaulay

• Designed and implemented a structured channel program, expanding market reach through strategic reseller partnerships.

• Built and nurtured relationships with distributors, solution providers, and industry stakeholders to establish a strong sales ecosystem.

• Developed partner training materials, including sales guides and technical documentation, to ensure effective onboarding and enablement.

• Collaborated with partners to optimize go-to-market strategies, enhance customer acquisition, and support deal execution.

• Established KPIs and reporting frameworks to track partner performance, identifying opportunities to refine and optimize the channel strategy.

• Aligned cross-functional teams by acting as a bridge between product, marketing, and sales, ensuring consistency in both direct and indirect sales efforts.

• Developed and executed the product roadmap for SafeLift, balancing engineering capabilities, user feedback, and market demands to drive product innovation.

• Led cross-functional collaboration across engineering, design, manufacturing, and customer success teams, ensuring seamless development and deployment of the exosuit.

• Conducted extensive field testing with warehouse workers, gathering real-world data to enhance usability, comfort, and effectiveness.

• Drove go-to-market strategy, partnering with sales and marketing teams to refine messaging, positioning, and customer education for industrial and logistics adoption.

• Leveraged analytics and customer feedback to prioritize product enhancements, optimizing the user experience and driving engagement.

• Ensured compliance with industry safety standards, integrating ergonomic best practices into product development.

• Led product management for the SimpliSafe camera platform, overseeing development, launch, and lifecycle strategy.

• Defined and drove product requirements, development, and alpha & beta testingfor the Smart Alarm Wireless Indoor Security Camera.

• Collaborated with engineering, marketing, finance, and the C-suiteto align on features, cost, go-to-market strategy, and financial impact.

• Owned and managed the product roadmap for connected fixtures, lighting controllers, and environmental/process sensors across two global brands: Digital Lumens (industrial) and Encelium (commercial).

• Led new product development initiatives, driving innovation in IoT-enabled hardware solutions for industrial and commercial lighting applications.

• Built and maintained strategic relationships with third-party lighting and sensor companies, expanding the product portfolio through smart control technology integration.

• Conducted market analysis and customer research to identify emerging trends and drive data-driven product decisions.

• Co-founded and scaled a revenue-generating, unit-profitable company delivering healthy, pre-packaged lunches for kids, later pivoting to providing healthy snacks in corporate settings.

• Built and optimized a lean supply chain, reducing food waste to less than 5% while increasing margins through supplier negotiations.

• Developed an operational platform that automated customer orders from intake to fulfillment, streamlining logistics and order management.

• Managed and led a team of four production personnel, ensuring high-quality food preparation and fulfillment.

• Secured $100K in funding, including a $70K seed round and a $30K Kickstarter campaign, to support product development and market entry.

• Researched and analyzed industry trends and customer needs to identify strategic opportunities in the industrial lighting market.

• Authored and presented the Market Requirements Document to the executive team, defining market opportunities and product positioning for new integrated sensor platforms.

• Developed and executed product marketing and launch plans, ensuring successful market adoption.

• Designed and implemented customized lighting solutions for industrial clients, improving energy efficiency and meeting customer requirements.

• Led on-site system installations and provided hands-on training to clients, ensuring seamless deployment and adoption.

• Mentored two student workers, enhancing their ability to create lighting designs for industrial customers focused on energy reduction.