Angus Butler
Boston
Summary
Versatile marketing specialist with expertise in brand storytelling and data analysis. Combines creative design skills with a strategic approach to consumer engagement, delivering impactful marketing campaigns and optimizing production workflows to drive brand awareness and community involvement.
Overview
2
2
years of professional experience
Work History
Maestro (Customization Specialist)
Converse
Boston
05.2024 - Current
- Led live product demonstrations and customization activations to boost brand interaction.
- Facilitated interactive customization experiences that increased consumer engagement and brand awareness.
- Produced customized products for marketing events that increased consumer engagement.
- Collaborated with marketing, retail, and operations teams to execute consumer engagement experiences.
- Executed brand storytelling initiatives through collaboration with marketing and retail teams to strengthen brand presence.
- Developed creative concepts and artwork for retail activations that enhanced brand storytelling.
- Identified workflow improvements to enhance production efficiency and creative output.
- Designed and produced custom footwear using digital printing, embroidery, heat transfer, and leather deboss techniques.
Go-To-Market Intern
Trelli
Boston
05.2024 - 09.2024
- Executed go-to-market marketing campaigns that increased mobile app sign-ups by 50%
- Developed grassroots marketing strategies and community outreach initiatives that enhanced user acquisition
- Organized and promoted event marketing activations, successfully recruiting over 60 participants through targeted digital and social promotion
- Created marketing collateral and promotional content that effectively communicated product value proposition
- Collected user feedback and customer insights to inform data-driven marketing decisions and improve campaigns
Education
Bachelor of Science - Business Administration, Marketing
Suffolk University – Sawyer Business School
Boston, MA05-2025
Skills
Marketing Analytics
- Predictive Modeling
- Statistical Analysis
- Customer Segmentation
- Marketing Data Analysis
Data & Tools
- Microsoft Excel
- SPSS
- R
- Tableau
- Google Analytics
Creative Tools
- Adobe Photoshop
- Adobe Illustrator
- Adobe Indesign
Hobbies and Interests
- Sports culture
- Apparel branding
- Boston Bruins hockey
- Live music
- Creative design
MARKETING STRATEGY & CONSUMER ANALYTICS
Customer Analytics & Market Segmentation Study – iFoods Marketing Case
Suffolk University
- Analyzed a dataset of 2,205 customer records to evaluate purchasing behavior, demographics, and engagement metrics
- Conducted ANOVA statistical testing and bivariate analysis to identify relationships between demographics and spending patterns
- Built predictive regression models estimating customer spending based on income, age, tenure, and website engagement
- Performed cluster analysis to segment customers into behavioral groups and identify high‑value consumer segments
- Developed data‑driven marketing recommendations, including segmented campaigns, catalog optimization, and personalized promotions
- Utilized Excel, SPSS, R, and Tableau for statistical analysis, modeling, and data visualization
MARKETING & BRAND PROJECTS
LEGO Discovery Center Boston – Marketing Strategy Project
- Conducted competitive analysis and consumer research to evaluate market positioning
- Developed marketing strategy recommendations, including audience targeting and experiential marketing initiatives
- Built strategic frameworks, including SWOT analysis, 4Ps marketing mix, and consumer segmentation models
- Presented strategic marketing recommendations outlining campaign and growth opportunities
Meridian Outdoor – Brand Concept Development
- Developed concept outdoor apparel brand, including brand positioning and visual identity
- Designed logos and brand visuals using Adobe Photoshop
- Created target audience profiles and brand storytelling strategy for outdoor consumers
- Produced creative marketing assets supporting the brand concept
Timeline
Maestro (Customization Specialist)
Converse
05.2024 - Current
Go-To-Market Intern
Trelli
05.2024 - 09.2024
Bachelor of Science - Business Administration, Marketing
Suffolk University – Sawyer Business School