Ashley Fournier
Worcester
Summary
Seasoned Senior Store Manager with 14 years of extensive retail management experience in fast-paced environments. Results-driven and successful at managing multiple priorities, with a positive attitude. Excel in communication, problem-solving, and adaptability to ensure seamless operations and heightened customer satisfaction. Conscientious and compassionate individual with a drive for recruiting, developing, and retaining qualified candidates. Skilled at building employee-centric cultures, promoting positive morale, and optimizing productivity. Motivating, positive, and possessing excellent interpersonal, coaching, and communication skills. Currently, oversees multiple store teams of eight managers and forty employees within the Boston district.
Overview
15
15
years of professional experience
Work History
Senior Store Manager Assistant District Manager
URBN, Inc. Free People Movement
Boston
11.2024 - Current
- Directed sales team to achieve regional targets and drive market growth.
- Collaborated with marketing to develop promotional strategies and increase brand awareness.
- Analyzed market trends to identify new customer opportunities and enhance sales approaches.
- Conducted regular performance reviews to assess team effectiveness and set goals.
- Set clear objectives and helped team members develop plans to achieve quotas.
- Coordinated cross-functional meetings to align sales strategies with company objectives.
- Managed a team of sales representatives and provided training, coaching and mentoring to ensure optimal performance.
- Monitored inventory levels at retail outlets within the district in order to ensure adequate stock availability for customers.
- Tracked and analyzed weekly sales reports, implemented corrective action plans and streamlined sales operations.
- Hired and motivated high-performing sales team.
- Created and maintained sales environment to support business objectives.
- Analyzed regional market trends to discover new opportunities for growth.
- Developed loss prevention strategies to minimize theft and fraud risks.
Multi Store Manager
Urban Outfitters, Inc.- Free People/ FP Movement
Boston
04.2022 - 11.2024
- Oversees multiple store locations for two separate brands: Free People, and FP Movement.
- Lead and drive sales utilizing an omnichannel approach to retail.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline the scope of positions for the new organization.
- Responsible for the brand experience through customer engagement and event programming by networking with the communities to drive community connection and sales.
- Observed each employee's individual strengths and initiated a mentoring program to improve areas of weakness.
- Boosted team member productivity by enhancing performance monitoring, and instituting motivational approaches.
- Fosters a culture of communication and teamwork, and develops the store and district teams through mentorships, direct feedback, and protecting time with direct reports. Follows through with meaningful feedback to the District Manager and Home Office partners in order to continue developing the teams.
- Manages store operations, scheduling, payroll management, store safety protocols, inventory accuracy, and profit-and-loss statements.
- Managed daily store operations and ensured compliance with company standards.
- Collaborates with key partners to execute the visual direction in the stores, in order to directly impact the business opportunities.
Store Brand Leader
Urban Outfitters, Inc. Free People Movement
07.2021 - 04.2022
- Builds a developing brand and community in a new market
- Delivers a unique community driven environment that is engaging and inspiring to the customer while shaping a strong store culture
- Leads and drive sales by taking an omni channel approach to retail
- Manages store operations, scheduling, payroll management, store safety protocols, inventory accuracy, and profit and loss statements
- Collaborates with key partners to execute the visual direction in the stores in order to directly impact the business opportunities
- Trained team members in successful strategies to meet operational and sales targets.
- Implemented daily operating procedures to keep store clean, adequately stocked and well-organized.
Senior Store Manager
Urban Outfitters, Inc.
10.2019 - 07.2021
- Leader within the district store manager group
- Prioritizes own store and team to ensure they stand out as the unique, community-driven environment with a strong store culture
- Leads special projects supporting district initiatives and career growth interests
- Given responsibilities to oversee multiple store locations.
- Lead and drive sales utilizing an omni channel approach to retail
- Responsible for the brand experience through customer engagement and event programming by networking with the communities to drive community connection and sales
- Head of leadership and team management by investing in talent, leading by example and developing and coaching
- Fosters a culture of communication and teamwork and develops the store and district teams through mentorships, direct feedback, and protecting time with direct reports. Follows through with meaningful feedback to District Manager and Home Office partners in order to continue to develop the teams.
- Manages store operations, scheduling, payroll management, store safety protocols, inventory accuracy, and profit and loss statements
- Collaborates with key partners to execute the visual direction in the stores in order to directly impact the business opportunities
Store Manager
Urban Outfitters
01.2019 - 10.2019
- Store manager a part of URBN inc for a $4m store.
- Oversee store operations and customer service while assuming total accountability for store sales, key metrics, profitability, and loss prevention.
- Create an environment that is engaging and inspiring to the store team and our customer.
- Partner with the Store Merchandising Manager and District Manager to analyze business, provide a compelling store environment, and develop a culture of elevated customer service.
- Managerial duties including but not limited to scheduling, team development, monthly business plans, analyzing key performance indicators, impacting business through reacting to trends and analyzing metrics and reports, and writing reviews.
- Strong skills in visual merchandising and recruiting and hiring.
- Focuses on building a strong team of future leaders and developing and promoting these leaders.
Dance Instructor/Stage Director
Elite Academy Of Dance
06.2010 - 08.2019
- Taught groups of up to 20 children, with particular focus on contemporary and ballet styles.
- Assisted with coordination and administration of complete dance program.
- Adhered to all studio guidelines and legal requirements.
- Managed supply inventory and maintained all facility equipment in good working order.
- Developed and executed marketing plans to increase studio business.
- Worked in team-based environment to uphold quality and continuity of service to all clients.
- Developed lesson plans surrounding various types of art, history and culture.
- Prepared and gathered materials for detailed lesson plans.
- Assisted in creating and executing shows for recitals, Miss America Organization competitions, and other stage productions.
Department Manager
Urban Outfitters
10.2016 - 01.2019
- In charge of overseeing sales growth in women's apparel and accessories.
- Partnered with Store Manager and Store Visual Manager to keep the visual integrity of the store and contributed weekly business analysis.
- Assisted in daily operational responsibilities of maintaining the store and growing the business.
- Devised, deployed and monitored processes to boost long-term business success and increase profit levels.
Department Manager
Nordstrom
08.2016 - 11.2016
- Responsible for running a $7.5 million floor consisting of Women's accessories, handbags and designer handbags.
- Focus on recruiting and developing a team of sales people, as well as developing team members into leadership positions while in a commission based environment.
- Merchandise the department and teach visual merchandising to the team.
- Responsible for creating and executing Holiday setups.
- Pull and analyze reports to increase business.
- Create weekly schedules.
- Write new role and yearly reviews.
Department Manager
Nordstrom
08.2013 - 08.2016
- (3 years 1 month) Responsible for running a $4.5 million floor consisting of Women's, Men's and Kids' apparel in the Nordstrom Rack division.
- Focus on recruiting and developing a team of sales people, as well as developing team members into leadership positions while in a commission based environment.
- Merchandise the department and teach visual merchandising to the team.
- Pull and analyze reports to increase business.
- Create weekly schedules.
- Write new role and yearly reviews.
Bridal Sales Consultant
Bella's Bridal Boutique
02.2011 - 08.2013
- Sold and fitted gowns for brides-to-be and their wedding party.
- Met with potentials clients and gave quotes on services and general wedding costs.
- Stocked merchandise, clearly labeling items, arranging according to size or color and preparing attractive displays.
- Used product knowledge, sales abilities and customer relations skills to drive substantial sales increases in wedding dresses and accessories.
- Assisted customers by answering questions and fulfilling requests.
- Managed promotional in-store signage and displays and re-stocked merchandise from returns or dressing rooms.
- Worked with diligence to regularly meet or exceed special targets, including credit card applications, special donations and specific product promotions.
Education
Bachelor of Applied Science (B.A.Sc - Psychology
Anna Maria College
2014
High School Diploma -
Notre Dame Academy
Worcester, MA2010
Skills
- Driving Results: Sales goals and strategies
- Recruiting/Hiring
- Team Leadership
- Communication within store teams and district team
- Staff Management, Development and Coaching
- Exceeding Customer Expectations and Customer Service
- Visual Merchandising/ Product Presentation/Store Merchandising
- Business Analysis and Sales Management
- Scheduling
- Store Operations
- Loss Prevention, Inventory Management
- Maximizing Profitability
- Time Management
- Multi Unit Management
- Strategic Thinking
- Attention to Detail
- HR
Accomplishments
- Most profitable store in the company in 2024, 2022 and 2019 across multiple brands and high volume challenging locations.
- Impacted loss prevention and after impressive shrink results in 2021, was able to pull a store off of the Shrink Reduction Program, a program that store had been on for 10 years.
- Highest Volume Comp increase YOY in 2019 and invited to Home Office for a special awards ceremony.
Timeline
Senior Store Manager Assistant District Manager
URBN, Inc. Free People Movement
11.2024 - Current
Multi Store Manager
Urban Outfitters, Inc.- Free People/ FP Movement
04.2022 - 11.2024
Store Brand Leader
Urban Outfitters, Inc. Free People Movement
07.2021 - 04.2022
Senior Store Manager
Urban Outfitters, Inc.
10.2019 - 07.2021
Store Manager
Urban Outfitters
01.2019 - 10.2019
Department Manager
Urban Outfitters
10.2016 - 01.2019
Department Manager
Nordstrom
08.2016 - 11.2016
Department Manager
Nordstrom
08.2013 - 08.2016
Bridal Sales Consultant
Bella's Bridal Boutique
02.2011 - 08.2013
Dance Instructor/Stage Director
Elite Academy Of Dance
06.2010 - 08.2019
Bachelor of Applied Science (B.A.Sc - Psychology
Anna Maria College
High School Diploma -
Notre Dame Academy
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