Ashley Lokken
Boston
Summary
Innovative professional with strong leadership in digital marketing. Known for developing data-driven content strategies and enhancing engagement through creative campaigns. Committed to translating organizational priorities into impactful digital communications.
Overview
8
8
years of professional experience
Work History
Digital Communications Manager
New England Council
Boston
05.2021 - Current
- Lead the Council’s full social media strategy across LinkedIn, X, Instagram, YouTube, and Google, driving consistent growth in reach, engagement, and brand visibility.
- Develop and optimize platform‑specific content, ensuring alignment with brand voice, performance data, and evolving best practices.
- Manage both organizational and CEO thought‑leadership social channels, increasing executive visibility and audience engagement.
- Implement an annualized, data‑driven content calendar and streamline intake processes for inbound posting requests.
- Build orchestrated engagement tactics—coordinated commenting, sharing, and amplification—to enhance organic visibility.
- Collaborate with policy, membership, events, and executive leadership to translate organizational priorities into integrated digital campaigns.
- Monitor analytics via Google Analytics and native platform tools; deliver reporting and insights to leadership that inform strategic decisions.
- Create high‑quality creative assets (graphics, video, branding) using Adobe Creative Suite and Canva.
- Produce, edit, and promote the Council’s weekly podcast, Inside the Corner Office.
- Oversee development and rollout of the Council’s new website and ongoing SEO improvements.
Digital Communications Associate
Barbara Lee Family Foundation
Cambridge
07.2020 - 05.2021
- Led social media strategy and digital marketing campaigns to elevate research, thought leadership, and brand reputation.
- Managed content for the foundation and Founder Barbara Lee across all major platforms.
- Developed comprehensive content calendars and coordinated cross‑channel messaging.
- Analyzed digital metrics to refine strategy and optimize audience reach.
- Produced branded graphics and digital assets using Adobe Creative Suite.
- Served as primary digital media contact for inquiries and press.
Account Executive
O'Neill and Associates
Boston
02.2018 - 07.2020
- Managed digital PR and social media strategy for clients across government, nonprofit, and private‑sector accounts.
- Created social media content calendars and analytics reports to guide ongoing optimization.
- Led crisis communications efforts with strategic, solutions‑oriented approaches.
- Drafted media statements, editorial content, and talking points for senior leaders.
- Designed client‑ready branding and campaigns using Adobe Creative Suite.
- Produced and promoted the firm’s weekly podcast, OA on Air.
- Served as primary media and digital liaison for multiple client teams.
Education
Master of Professional Studies - Political Management
George Washington University
Washington, District of Columbia, DC12-2024
Bachelor of Science - Journalism
Emerson College
Boston, Massachusetts, MA12-2017
Skills
- Social media strategy
- Content creation
- Data analytics
- SEO optimization
- Digital campaign management
- Digital marketing
Timeline
Digital Communications Manager
New England Council
05.2021 - Current
Digital Communications Associate
Barbara Lee Family Foundation
07.2020 - 05.2021
Account Executive
O'Neill and Associates
02.2018 - 07.2020
Master of Professional Studies - Political Management
George Washington University
Bachelor of Science - Journalism
Emerson College