Asma Tassafi
Marrakesh,MAR
Summary
Dynamic HR Manager with a proven track record, specializing in HR policies and retention strategies. Expert in new employee orientation and fostering a positive work environment. Successfully designed evaluation systems that enhanced employee performance and engagement, driving organizational success through strategic talent management and conflict resolution.
Overview
5
5
years of professional experience
Work History
HR Manager
Customer Obsession
11.2023 - Current
- Attracting, interviewing, and hiring talent that fits the company culture and goals.
- Handling workplace issues, mediating conflicts, and fostering a positive work environment.
- Designing systems for evaluations, goal-setting, feedback, and improvement.
- Identifying skill gaps and organizing learning programs to grow employee capabilities.
- Managing salaries, payroll, benefits, and incentives to stay competitive and fair.
- Creating HR policies and ensuring they comply with labor laws and regulations.
- Forecasting future staffing needs and aligning HR with business strategies.
- Using data to track metrics like turnover, engagement, and performance trends
Project Manager
Kayatours
07.2023 - 11.2023
- Coordinated end-to-end travel packages including flights, accommodations, transportation, and guided tours.
- Managed travel projects such as Omrah packages, group tours, and VIP travel experiences from planning to execution.
- Developed and maintained relationships with hotels, airlines, local transport companies, and international partners.
- Created detailed project timelines and ensured all deadlines and milestones were met.
- Supervised a team of sales agents, marketers, and operations staff to align with business goals.
- Oversaw the booking process, ensuring accuracy, client satisfaction, and timely service delivery.
- Conducted risk assessments and managed crisis situations such as cancellations, delays, or travel restrictions.
- Handled budget planning, cost control, and negotiation with vendors for best deals.
- Implemented marketing strategies in collaboration with the marketing team to promote travel packages.
- Tracked KPIs like customer satisfaction, sales conversion, average booking value, and client retention.
Administrative Assistant
Regional Tourism Delegation Fo Marrakesh
01.2022 - 02.2022
- Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
- Maintained confidentiality of sensitive information by adhering to strict privacy policies and implementing secure filing systems.
- Delivered excellent customer service through prompt responses to client inquiries, addressing concerns effectively, and building strong relationships.
- Ensured accurate record-keeping with diligent data entry and database management.
Telecommunications Sales Representative
Harmonie Phone
09.2021 - 11.2021
- Made outbound calls to offer products or services to potential clients.
- Presented offers in a clear and friendly way to encourage sales.
- Identified customer needs and matched them with the right product.
- Handled objections and convinced clients to complete purchases.
- Followed up with interested leads to close deals.
- Worked with the team to improve scripts and sales strategies.
Intership in the Pastry
Hotel Sofitel Marrakech Palais Imperial
03.2020 - 03.2020
- Assisted in preparing pastries and baked goods.
- Helped with the decoration and presentation of desserts.
- Maintained cleanliness and organization in the kitchen.
- Followed food safety and hygiene standards.
- Supported the team in various daily pastry tasks
Intership in the Catering Service
Hotel Sofitel Marrakech Palais Imperial
01.2020 - 01.2020
- Helped set up and serve food during events.
- Assisted with table arrangements and cleanliness.
- Supported the team with food prep and service.
- Followed hygiene and safety rules.
- Welcomed and guided guests during events
Intership in the Entertainment Department
Hotel Sofitel Marrakech Palais Imperial
11.2019 - 11.2019
- Assisted in organizing and setting up entertainment events.
- Helped with guest activities and games.
- Supported the entertainment team during shows and performances.
- Ensured guests' enjoyment and engagement during events.
- Maintained equipment and materials used for activitie
Education
Bachelor of Professional Studies - Promotor of Heritage With Tourism Value
University Cadi Ayyad
Marrakesh, Morocco10-2022
Technician Specialized - Hotel Management
OFPPT
Marrakesh, Morocco09-2021
High School Diploma -
El Farahidi High School
Amizmiz, Morocco10-2018
Skills
- HR policies and procedures
- New employee orientation
- HR processes
- Retention strategies
Timeline
HR Manager
Customer Obsession
11.2023 - Current
Project Manager
Kayatours
07.2023 - 11.2023
Administrative Assistant
Regional Tourism Delegation Fo Marrakesh
01.2022 - 02.2022
Telecommunications Sales Representative
Harmonie Phone
09.2021 - 11.2021
Intership in the Pastry
Hotel Sofitel Marrakech Palais Imperial
03.2020 - 03.2020
Intership in the Catering Service
Hotel Sofitel Marrakech Palais Imperial
01.2020 - 01.2020
Intership in the Entertainment Department
Hotel Sofitel Marrakech Palais Imperial
11.2019 - 11.2019
Bachelor of Professional Studies - Promotor of Heritage With Tourism Value
University Cadi Ayyad
Technician Specialized - Hotel Management
OFPPT
High School Diploma -
El Farahidi High School
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