RYM OUESLATI
Creative Writer & Content Strategist
Casablanca
Summary
Versatile content writer with expertise in researching, writing, and editing diverse content. Skilled at producing engaging, authoritative, and error-free work independently. Demonstrated superior performance in remote and office-based environments for over 10 years.
Overview
12
12
years of professional experience
5
5
years of post-secondary education
4
4
Certifications
4
4
Languages
Work History
Senior Content Editor
Western Union
01.2022 - Current
- Editing existing/creating new UI content for a better customer experience
- Collaborating with product and design teams to enhance the transactional flows and customer journey
- Editing and creating services emails, error messages, SMS', push notifications and more for voice, tone and house style
- Owning/updating/maintaining in-house style guide and language consistency across regions and platforms (web and app)
- Creating marketing banners, value props and taglines based on promotional offers
- Working with business partners across channels to promote the brand's voice and tone
- Working with brand, legal, privacy, compliance and other stakeholders on content reviews
- Help fixing content bugs/defects
- Collaborate with writers for better article flow and clarity, enhancing overall readability
- Proofread, edit and evaluate copy to verify content aligned with established guidelines
Digital Product/UI Writer
Western Union
02.2019 - 12.2021
- Creating content for Western Union website and app following international expansion plan
- Producing clear, compelling, high-quality copy for Western Union digital platforms
- Developing focused content that drives business impact in digital channels
- Amending content in response to internal stakeholders' feedback
- Proofreading final layouts before the production phase
Copywriter
Vistaprint Corporate Solutions
02.2014 - 01.2019
- Writing copy for promotional products (marketing and technical descriptions)
- Optimizing existing copy for SEO, brand tone and merchandizing effectiveness
- Revising and uploading copy on the website
- Writing site banners copy
- Writing articles
Junior Marketing Manager
09.2013 - 02.2014
- Providing engaging text, image and video content for social media accounts
- Responding to comments and customer queries in a timely manner
- Data entry of product features (specifications, price, etc.) through custom software applications
- Prepping products and assisting photographers in shooting sessions
Quality Control Intern
05.2013 - 09.2013
- Supervision and study of quality control within the 3-piece syringe manufacturing department
Customer Service Representative
Orange
10.2012 - 05.2013
- Managing incoming requests and customer service inquiries
- Generating sales leads that develop into new customers
Freelance Writer
WeLoveBuzz
09.2018 - 10.2018
- Blog articles (FR): https://www.welovebuzz.com/author/rym-wesleti/
Freelance Writer
Voyage et Vie
12.2018 - 12.2019
- Blog articles (FR)
Proofreader
Netcorrector
07.2014 - 10.2014
- Proofreading (FR)
Education
Master of Science - Industrial Biology
INSAT
Tunis, Tunisia 09.2006 - 02.2012
Skills
Writing
SEO and Google AdWords
Copywriting & Editing
Web content development
Microsoft Office
Social Media
Photo Editing tools
JIRA
Process Communication
Human Resources
Economics & Management
Time Management
Problem-solving driven
Adaptable & versatile
Team Work
Excellent communication skills
Content creation
Creative writing
Document editing
Idea brainstorming
Project management
Creative collaboration
Editing
Grammar usage
Content editing
Fact-checking
Proofreading expertise
Compelling headlines
Certification
Process Communication Model - Level 2, 04/18
Personal highlights
- Well-organized & efficient
- Works well with deadlines
- Problem-solving driven
- Adaptable & versatile
- Collaborative yet independent
- Excellent communication skills
Hobbies
- Reading
- Cooking
- Collecting vintage furniture and decor pieces
Timeline
Senior Content Editor
Western Union
01.2022 - Current
Digital Product/UI Writer
Western Union
02.2019 - 12.2021
Freelance Writer
Voyage et Vie
12.2018 - 12.2019
Freelance Writer
WeLoveBuzz
09.2018 - 10.2018
Proofreader
Netcorrector
07.2014 - 10.2014
Copywriter
Vistaprint Corporate Solutions
02.2014 - 01.2019
Junior Marketing Manager
09.2013 - 02.2014
Quality Control Intern
05.2013 - 09.2013
Customer Service Representative
Orange
10.2012 - 05.2013
Master of Science - Industrial Biology
INSAT
09.2006 - 02.2012
Process Communication Model - Level 2, 04/18
Process Communication Model - Level 1, 02/17
B2 Upper-Intermediate 4 - A level /Excellent, 05/15
Seminar of Quality Standards in the Agribusiness, 04/11
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