Basma Boutazakht
Casablanca
Summary
Recent graduate with a solid foundation in marketing and communication, complemented by hands-on experience gained through academic projects and internships. Adept at working collaboratively in team environments, showcasing strong problem-solving abilities and effective time management skills. Eager to embark on a career journey and make significant contributions with unwavering commitment and drive.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Marketing Intern
Vivo Energy Shell Licensee
02.2024 - 06.2024
- Launched new products successfully by coordinating targeted marketing efforts, employee training sessions, and on-site promotions.
- Conducted post-activation analysis to identify areas of improvement for future campaigns, resulting in continuous enhancement of overall strategy execution.
Trade Marketing Intern
PepsiCo Morocco
06.2023 - 07.2023
- Conducted regular store visits to gather first-hand insights on product presentation quality, inventory levels, and customer interactions.
- Enhanced brand visibility by executing creative in-store promotions and merchandising strategies.
- Evaluated post-promotion performance metrics to identify areas for improvement and drive future success.
Junior Marketing Consultant
Bank Of Africa
02.2023 - 05.2023
- Develop targeted strategies to attract and convert new clients through the Agence Directe platform.
- Enhance the digital customer experience to boost CréditDABA applications.
- Optimize marketing and processes to increase awareness and conversion for consumer credit products.
Education
Master of Science - Marketing And Communication
ISCAE CASABLANCA
Casablanca, Morocco07.2024
Skills
Product marketing
Campaign Management
Brand Analysis
Critical Thinking
Presentations
Product Launch
Public Relations
Thinking Skills
Certification
- Brand Management: Aligning Business, Brand and Behaviour,
https://www.coursera.org/account/accomplishments/certificate/5Q7LGUKJ2Z6F
- From Likes to Leads: Interact with Customers Online (Google careers certificate),
https://www.coursera.org/account/accomplishments/verify/MZP9HPGK4UPR
- Attract and Engage Customers with Digital Marketing (Google careers certificate),
https://www.coursera.org/account/accomplishments/verify/N3XE598K59N4
- Foundations of Digital Marketing and E-commerce,
https://coursera.org/share/26e67a3e6c66aad79a7bf85fd2467075
Languages
Arabic
Native language
French
Proficient
C2
English
Proficient
C2
Spanish
Beginner
A1
Timeline
Marketing Intern
Vivo Energy Shell Licensee
02.2024 - 06.2024
Trade Marketing Intern
PepsiCo Morocco
06.2023 - 07.2023
Junior Marketing Consultant
Bank Of Africa
02.2023 - 05.2023
- Brand Management: Aligning Business, Brand and Behaviour,
https://www.coursera.org/account/accomplishments/certificate/5Q7LGUKJ2Z6F
- From Likes to Leads: Interact with Customers Online (Google careers certificate),
https://www.coursera.org/account/accomplishments/verify/MZP9HPGK4UPR
- Attract and Engage Customers with Digital Marketing (Google careers certificate),
https://www.coursera.org/account/accomplishments/verify/N3XE598K59N4
- Foundations of Digital Marketing and E-commerce,
https://coursera.org/share/26e67a3e6c66aad79a7bf85fd2467075
Master of Science - Marketing And Communication
ISCAE CASABLANCA
Similar Profiles
Dora CanarapenDora Canarapen
Marketing Manager at Vivo Energy Mauritius (Shell licensee)Marketing Manager at Vivo Energy Mauritius (Shell licensee)
CARLOUS WEREKOH-AMOAHCARLOUS WEREKOH-AMOAH
Territory Sales Manager at Vivo energy Ghana -Shell licenseeTerritory Sales Manager at Vivo energy Ghana -Shell licensee
Ndèye Thiaba NiasseNdèye Thiaba Niasse
Assistante administrative et commerciale at Vivo energy Sénégal- Stations ShellAssistante administrative et commerciale at Vivo energy Sénégal- Stations Shell