Brian Schofield
Boston,MA
Summary
Revenue-focused SEO Leader with 8 years of agency experience developing and executing profitable organic growth strategies for B2B and B2C brands. Proven ability to manage high-performance teams while increasing organic revenue across multiple web properties simultaneously. Deep expertise in technical SEO, data analysis & reporting, content strategy and topic mapping, generative engine optimization (GEO), and large language model optimization (LLM).
Overview
10
10
years of professional experience
Work History
SEO Consultant
Freelance
01.2023 - Current
- Enhanced organic search visibility through comprehensive SEO strategy execution.
- Optimized content for LLM ingestion and generative search engines using structured data.
- Delivered full-cycle SEO consulting, from content ideation to technical SEO and backlink acquisition.
- Leveraged AI-driven insights to identify market gaps and drive business growth.
SEO Manager
829 Studios - Digital Marketing Consultancy
08.2022 - 07.2023
- Managed and mentored a team of four SEO strategists, ensuring client satisfaction, client retention, and overall account growth (MRR).
- Directed and executed SEO Strategy for a portfolio of up to 10 accounts, driving significant organic search improvements tied to critical business KPIs.
- Spearheaded technical SEO initiatives across complex websites, collaborating with internal & external cross-functional teams.
- Conducted in-depth keyword research and competitor gap analysis to inform content strategy, transforming findings into actionable briefs, reports, and optimizations.
- Leveraged industry-standard SEO tools (Ahrefs, SEMrush, GA4, GSC) to monitor search rankings, perform regular site crawls, and produce performance reports.
Senior SEO Strategist
829 Studios - Digital Marketing Consultancy
05.2021 - 07.2022
- Led high-level strategy, execution, and client communication for key accounts prior to promotion to management role.
Contributor
Forbes
11.2019 - 08.2022
- Freelance writer for Forbes contributing articles related to digital marketing and search engine optimization.
SEO Manager
Market 8
05.2019 - 05.2021
- Increased revenue generation through effective SEO strategies for ten B2B SaaS accounts.
- Led a team of three SEO specialists, collaborating with contractors for campaign execution.
- Presented detailed SEO progress reports, aligning efforts with client business goals.
- Streamlined agency operations by establishing standardized processes for technical audits.
- Enhanced on-page SEO and structured data implementation for improved campaign outcomes.
Search Marketing Manager
Trailblaze Marketing
02.2017 - 01.2019
- Oversaw $1M+ annual SEM campaigns, optimizing performance across all agency accounts.
- Enhanced search visibility through comprehensive management of SEO and Google Ads.
- Presented monthly reports to clients, aligning results with their business objectives.
- Produced proposals and case studies to drive new business and client acquisition.
Jr. Digital Marketing Strategist
5HD Agency
03.2016 - 02.2017
- Assisted in managing day-to-day advertising operations involving paid media, analytics, and reporting. In addition, I served as primary point of contact for multiple accounts.
Education
Bachelor's Degree - Business Administration, Concentration in Marketing, Minor in Economics
Framingham State University
Skills
- SEO Strategy
- Technical SEO audits
- Structured data implementation
- Content strategy & topic mapping
- Website architecture optimization
- Large language model (LLM) optimization
- Generative engine optimization (GEO)
- AI-assisted workflow integration
- Advanced reporting & attribution modeling
- Tech stack: GA4, Google Search Console, Looker Studio, Screaming Frog, Ahrefs, SEMrush, Cora
- Team leadership and mentoring
Timeline
SEO Consultant
Freelance
01.2023 - Current
SEO Manager
829 Studios - Digital Marketing Consultancy
08.2022 - 07.2023
Senior SEO Strategist
829 Studios - Digital Marketing Consultancy
05.2021 - 07.2022
Contributor
Forbes
11.2019 - 08.2022
SEO Manager
Market 8
05.2019 - 05.2021
Search Marketing Manager
Trailblaze Marketing
02.2017 - 01.2019
Jr. Digital Marketing Strategist
5HD Agency
03.2016 - 02.2017
Bachelor's Degree - Business Administration, Concentration in Marketing, Minor in Economics
Framingham State University