Bill Butts
Norwood
Summary
Results-oriented leader with expertise in brand marketing and team performance development. Successfully enhanced brand visibility in MA and NH markets, driving significant sales growth while fostering a culture of accountability and collaboration.
Overview
2026
2026
years of professional experience
1
1
Certification
Work History
VP of Sales & Client Relations
Outdoor Pride Landscape & Snow Management
2017 - Current
- Developed and executed strategies to enhance brand visibility and recognition within the MA and NH market.
- Fostered performance development of business developers through ongoing coaching and mentoring on best practices.
- Contributed to team and customer success by creating and delivering engaging client-facing presentations to communicate benefits.
- Drove sales performance to exceed company-wide annual objectives by 12-15%, contributing to overall business success.
- Designed and launched a client pulse tracker aimed at improving sales growth and fostering positive client interactions.
- Conducted individual sessions with sales team members to uncover obstacles in the sales process and provide strategic solutions.
- Directed transition to in-house marketing operations to enhance brand control and achieve significant cost savings.
- Oversaw marketing specialists, focusing on strategic initiatives to elevate sales performance and optimize brand positioning.
- Utilized extensive industry connections to enhance branch leadership's hiring efforts for green industry talent.
- Directed high-performing sales and account management team, emphasizing coaching, mentoring, and performance management.
- Cultivated a positive atmosphere between sales and operations to improve client satisfaction and drive sales growth.
Regional Sales Leader
ValleyCrest Landscape Maintenance
2009 - 2012
- Spearheaded client transition from Waverly Landscape Associates to Valleycrest Landscape, achieving a 98% client retention rate.
- Developed strategic relationships to cultivate a diverse portfolio of over 200 Class A commercial clients.
- Collaborated with local and national marketing teams to execute sales strategies and enhance brand awareness campaigns.
- Led a sales team comprising of business developers, regional estimator, and a marketing coordinator to drive performance.
General Manager
Waverly Landscape Associates
1997 - 2009
- Directed a team of 18 managers and coordinated activities of 200 field employees to uphold quality standards and enhance customer service.
- Performed all sales, estimating and new business development activity while coordinating marketing to support these activities.
- Led team training initiatives, fostering professional development and skill enhancement.
- Managed vendor relationships, negotiating contracts for materials and services effectively.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Oversaw and executed snow removal operations for commercial properties and residential communities.
Business Development Manager
ND Landscape
2014 - 2017
- Designed and executed a robust commercial sales framework to enhance organizational effectiveness, shifting from an owner-driven sales approach.
- Established trust with leadership and team to foster collaboration and improve branch performance.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decision.
- Developed and executed comprehensive sales plans that contributed to doubling the commercial division within three years.
Maintenance Division Manager
RP Marzilli & Company
2012 - 2014
- Worked with the owner to restructure the maintenance division and departments to be more profitable and a better experience for the clients.
- Cultivated trust among 45 field employees and 5 managers to drive successful change initiatives.
- Achieved a 22% increase in maintenance contract sales to enhance company growth and successfully scaled the commercial snow division from $200K to $1M within the first year.
Education
Bachelor of Science - Human Resources Management
UMass Dartmouth
North Dartmouth, MASkills
- Trust-Based Relationship Builder
- Skilled Networker
- Effective Interpersonal Intuition
- Deal Closer
- Natural Leader
- Accountable
- Team Player
- Brand Marketing Expert
- Culture Builder
2019 BOMA Affiliate Member of the Year
As BOMA member for 28 years, I was honered to be selected as Affiliate Member of The Year by my peers and clients.
Certification
Mass Certified Landscape Professional #1262
Mass Certified Pesticide Applicator
Timeline
VP of Sales & Client Relations
Outdoor Pride Landscape & Snow Management
2017 - Current
Regional Sales Leader
ValleyCrest Landscape Maintenance
2009 - 2012
General Manager
Waverly Landscape Associates
1997 - 2009
Business Development Manager
ND Landscape
2014 - 2017
Maintenance Division Manager
RP Marzilli & Company
2012 - 2014
Bachelor of Science - Human Resources Management
UMass Dartmouth