Brian Dubee
Boston
Summary
Goal-driven marketing professional seeking to leverage experience in hospitality & entertainment companies in positive manner and further develop my career. Passionate for devising promotional and informational campaigns based on data to build brand image, inform general public of promotions and initiatives and influence targeted audiences.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Media Planner
Caesars Entertainment & Sportsbook
02.2022 - Current
- Oversee paid media efforts for 12 brick & mortar properties within Caesars Entertainment and paid media efforts for Caesars/William Hill Sportsbook Nevada.
- Create strategic media plans, grounded in data & media math, that reflect an understanding of business objectives, consumer behaviors and Caesars' marketing assets
- Manage & implement approved multi-million dollar media plans ensuring all deadlines are met across broadcast, digital, print, radio, experiential, and sponsorships.
- Generate 17% increase in occupancy bookings & fine dining reservation campaigns across all managed properties.
- Successfully plan & execute media plans for Caesars' property rebrands focused on generating brand awareness & conversions - Caesars Atlantic City, Caesars New Orleans & Horseshoe Lake Charles.
Event & Media Coordinator
Up & Up Music Festival
01.2022 - 10.2023
- Produced live college festivals across 4 national tours with EDM Headliners: San Holo, Dom Dolla, Marc Kinchen & Chris Lorenzo
- Producing, mentoring, and empowering 100+ college ambassadors across 12 teams throughout their Fall & Spring Campaigns to win the Monster Energy Up & Up Festival Pre-Sale Competition.
- Managing and distributing all internal digital media assets, headliner electronic press kits, & festival series tour footage.
- Coordinate with artist team & festival management on festival date & time, production/amenity rider, & day of show logistics.
- Manage company's social media pages, generating a 41% increase of organic followers & 26% increase in engagement on Instagram and TikTok.
Intern
BeatGig, LLC.
07.2019 - 11.2021
- Utilizing the company's platform to assist in booking musicians for various organizations & venues
- Introducing the product to other university student organizations, corporations, & concert venues potentially interested
- Provide valuable user feedback to the development team to further develop the booking platform via the website and mobile application
- Oversee financial, production, & social media operations for November 2019 concert - headlined by Shaq (DJ Diesel) at Fred's Bar in Tigerland
- Oversee financial, production, & social media operations for November 2021 concert - headlined by Steve Aoki at Fred's Bar in Tigerland.
Campus Brand Manager
Pollen
10.2020 - 06.2021
- Coordinate with regional manager on assembling a team of 20 brand ambassadors responsible for promoting Pollen events to campus
- Assist in the creation of & launch a curated experience to Cancun featuring multiple electronic dance music acts (Louis the Child, Rezz, Loud Luxury) to a sales team of university students
- Successfully sold over $100,000 in curated travel packages over eight months while reaching the company's goal of selling 150 travel packages.
Education
Bachelor of Science - Marketing
Louisiana State University (LSU)
Baton Rouge, LA12.2021
Skills
- Google Analytics
- Budget Allocation
- STRATA
- Scarborough
- Nielsen
- Data Analysis
- Ad Trafficking
- Programmatic Buying
- Post-Buy Analysis
- Campaign Management
- Digital Marketing
- Market Research
Websites
Certification
- Google Ads Search Certification
- Google Tag Manager Fundamentals
- The Trade Desk Edge Academy: Executive Program
Timeline
Media Planner
Caesars Entertainment & Sportsbook
02.2022 - Current
Event & Media Coordinator
Up & Up Music Festival
01.2022 - 10.2023
Campus Brand Manager
Pollen
10.2020 - 06.2021
Intern
BeatGig, LLC.
07.2019 - 11.2021
Bachelor of Science - Marketing
Louisiana State University (LSU)
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