Brian Parent
Paxton
Summary
Results-oriented marketing professional who pairs creativity with strategic thinking to generate measurable impact. Advanced to Lead Marketing Strategist through proven success building multi-channel campaigns and helping a company earn Emerging Business of the Year honors. Skilled in social, email, website management, analytics, and design.
Overview
5
5
years of professional experience
Work History
Marketing Assistant
Foresight Science & Technology
Hopkinton, MA Remote
11.2023 - 12.2025
- Executed multi-channel marketing campaigns and coordinated event initiatives across email, social media, website, and exhibitions.
- Maintained and updated website content using WordPress to support campaigns and announcements.
- Supported lead management by compiling and importing exhibition contacts into Excel and Kit, enabling targeted email campaigns and follow-up.
- Prepared performance summaries using Google Analytics (GA4), email metrics, and social insights.
- Led organic LinkedIn strategy generating 16K+ impressions and 620+ clickswith a ~5.6% engagement ratethrough thought leadership content without paid promotion over last year in position.
- Created and updated sales enablement collateral including one-pagers, exhibition banners, and internal marketing assets.
- Coordinated and hosted virtual webinars, managing live setup, presenters, and attendee support; edited recorded sessions and published content to YouTube.
Lead Marketing Strategist
Turf Envy & Everything Turf Pros
Las Vegas, NV Remote
04.2022 - 05.2023
- Contributed to Turf Envy being named a finalist for Emerging Business of the Year in Las Vegas through consistent brand and campaign execution.
- Owned content planning, execution, and reporting for two brands across digital and social channels.
- Led day-to-day coordination of two small marketing teams (one for each brand) as well as assisted in the leadership of all other marketing teams for the two companies.
- Developed social media analytics and performance reporting using Hootsuite and Thryv.
Brand Marketing Specialist
Turf Envy & Everything Turf Pros
Las Vegas, NV Remote
02.2022 - 04.2022
- Developed engaging content for social media platforms to enhance brand visibility.
- Scheduled and staged content using Hootsuite & Thryv
- Assisted in executing marketing campaigns to promote product offerings effectively.
- Conducted market research and product research to help with creation of high quality copy.
Social Media Marketing
Yankee DooDads
Worcester, MA
01.2021 - 02.2022
- Built and managed social media presence for a small e-commerce business, creating product content and conversion-focused copy.
- Supported in-person sales efforts at exhibitions and art shows
Education
Bachelor of Science - Psychology
Worcester State University
Worcester, Massachusetts, MA05-2019
Skills
- Social Media Management: Hootsuite, Thyrv
- Multi-channel campaign execution & calendar management
- Analytics & Reporting (social insights, email, exposure to Google analytics)
- Email Marketing (KIT/ Mail Chimp)
- Lead Management & CRM (KIT, self-taught Hubspot & Salesforce)
- Sales enablement support (one pagers- and collateral)
- Event & Webinar Coordination
- WordPress
- Microsoft Office (Excel, Word, PowerPoint, Teams, Sharepoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva
- Video Editing (YouTube)
- Mondaycom and Bublup
Timeline
Marketing Assistant
Foresight Science & Technology
11.2023 - 12.2025
Lead Marketing Strategist
Turf Envy & Everything Turf Pros
04.2022 - 05.2023
Brand Marketing Specialist
Turf Envy & Everything Turf Pros
02.2022 - 04.2022
Social Media Marketing
Yankee DooDads
01.2021 - 02.2022
Bachelor of Science - Psychology
Worcester State University