Brian Williams
Topsfield
Summary
Strategic Sales and Marketing MedTech leader with 20 years of experience driving growth across complex health systems. Proven success leading strategic account initiatives, expanding market share, and aligning internal teams to drive value. Adept at executive-level engagement, contract strategy, and cross-functional collaboration to achieve sustainable revenue and market penetration.
Overview
22
22
years of professional experience
Work History
DIRECTOR – MARKET DEVELOPMENT (URO/ENT)
Ambu Inc.
Columbia
06.2020 - Current
- National Director of Ambu’s Urology & ENT Market Development Team (MDM). Responsible for strategic market development initiatives that drive market acceleration for Ambu’s Urology & ENT single use endoscopy portfolios.
- Lead a national Market Development team and personally manage the Northeast region, scaling two new markets to $180M annual revenue.
- Developed and executed a 5-pillar strategic growth plan - key account management, KOL engagement, market conditioning, commercial excellence, and society partnerships - to accelerate commercial and federal adoption.
- Built Ambu’s first KOL strategy, supporting advisory meetings, evidence generation, prototype evaluation, medical education & testimonials.
- As the Northeast Director, deliver high-impact executive presentations to national urology groups, IDNs, and federal systems to drive alignment across clinical, operational, and economic priorities.
- As the Northeast Director, won Region of the Year – 2021, 2022, 2023, 2024.
PRINCIPAL GLOBAL PRODUCT MANAGER
Boston Scientific
Marlborough
05.2014 - 04.2020
- Senior Sales & Marketing professional responsible for international commercial strategy & upstream and downstream marketing activities to support Boston Scientific’s urology holmium laser franchise.
- Managed $130M global holmium laser franchise across capital and disposables.
- Directed commercial integration of StarMedTech acquisition.
- Led international commercialization strategy for Boston Scientific’s first laser technology.
- Drove global product launches through full development cycle.
- Developed global KOL strategy advancing franchises strategic initiatives.
SENIOR PRODUCT MANAGER
Olympus Corporation
Southborough
11.2008 - 01.2014
- Senior marketing professional responsible for managing, training and setting the overall strategy to support Olympus Urology/Gynecology medical device division.
- Managed $140M portfolio in Urology & Gynecology – endoscopes, generators & electrodes.
- Launched PlasmaButton technology, scaling to $70M revenue within 2 years.
- Partnered with R&D on new product pipeline.
- Directed downstream marketing including pricing, positioning, sales programs, and evidence generation.
- Presented to strategic IDN & GPO on the advantages of partnering with Olympus.
- Organized surgical education programs and KOL training.
UROLOGY/GYNECOLOGY TERRITORY MANAGER
Allergan Inc.
Irvine
03.2004 - 02.2008
- Specialty sales representative responsible for selling Allergan’s urology portfolio to Boston area urologists, urogynecologists and gynecologists.
- Ranked top 10% nationally in sales, President’s Club Winner (2005).
- Grew Boston territory into one of the highest-revenue territories nationwide.
- Achieved multiple top national sales rankings (Top 10% in 2005–2008).
- (Previously ESPRIT Pharma)
Education
MBA - Health Sector Management
Boston University
B.S. - Finance
Providence College
St. John’s Preparatory High School -
Skills
- Strategic account management
- Market development strategies
- Advanced diagnostics expertise
- Commercial strategy formulation
- Product launch execution
- Executive engagement initiatives
- Health system partnerships
- Key opinion leader development
- Cross-functional leadership
- Value-based care implementation
Timeline
DIRECTOR – MARKET DEVELOPMENT (URO/ENT)
Ambu Inc.
06.2020 - Current
PRINCIPAL GLOBAL PRODUCT MANAGER
Boston Scientific
05.2014 - 04.2020
SENIOR PRODUCT MANAGER
Olympus Corporation
11.2008 - 01.2014
UROLOGY/GYNECOLOGY TERRITORY MANAGER
Allergan Inc.
03.2004 - 02.2008
MBA - Health Sector Management
Boston University
B.S. - Finance
Providence College