Bryan T. Pierce
Rowley
Summary
Marketing and advertising professional with 10 years of experience in a leading convenience retail environment. Proven track record in developing content and digital campaigns that enhance brand engagement and drive revenue growth. Expertise in executing successful paid social media strategies and creating compelling organic content. Strong collaborator focused on innovative solutions that deliver measurable results for teams.
Overview
13
13
years of professional experience
Work History
Digital and Program Marketing Manager
EG America / Cumberland Farms Inc.
Westborough
03.2021 - 11.2025
- Drove organic and paid social strategies for Cumberland Farms' Instagram, TikTok, and Facebook.
- Generated over 500k in incremental revenue through retail media advertising with national CPG brands.
- Managed outside agencies and contractors for social media and SEO initiatives.
- Developed creative briefs for monthly content calendars, shoots, and seasonal contests.
- Oversaw influencer marketing and paid campaigns, tripling follower count and engagement metrics since 2022.
- Increased organic reach and engagement by four times on Instagram and Facebook since 2023.
- Analyzed paid social performance using Sprout and Hootsuite; produced executive monthly reports.
- Optimized Google business listings and improved review rankings by 20 basis points for over 1,500 locations.
Senior Marketing Specialist
Cumberland Farms Inc. / EG America
Westborough
06.2018 - 02.2021
- Creating and managing down store Marketing campaigns and promotions to aid in competitor blunting.
- Developed a SMS database and created promotions and other targeted messaging to drive traffic into stores. Increased the database reach from 20k to 45k members in just a year.
- Solely created, marketed and managed PR activation events in MA and FL which increased active users by 20% for Cumberland’s loyalty app launch.
- Develop and maintain all large scale partnerships with teams, radio stations, and T.V networks.
Marketing Specialist
Cumberland Farms
Westborough
10.2017 - 02.2021
- Design POP, website banners, various signage and digital artwork. Maintain and update content on CF.com.
- Analyze and produce reports for SMS coupons and direct mailer programs.
- Coordinate and plan special charitable events and campaigns.
- Work alongside PR agency to gain press on new store locations, product launches and charitable initiatives.
- Collaborate with social media agency on various social media contest and campaigns.
Marketing and Promotions Team Member
98.5 The Sports Hub, CBS Radio
Boston
01.2013 - 01.2015
- Host and coordinate large scale promotional events with clients of the station.
- I.e. Apres ski parties, Charity Golf tournaments, Radio remotes.
- Organize and post a calendar of events on the Sports Hub website.
- Engage with patrons and listeners of the station face to face at promotional events.
Account Executive Intern
Mullenlowe u.s.
Boston
09.2012 - 01.2013
- Worked directly with Senior Account Executive on Google, Adidas and 47 Brand accounts.
- Created competitor decks with analysis on retail merchandising and social media presence.
- Managing content and timelines with Copywriting team and Account team.
Education
Bachelor of Science - Sports Management/Marketing
Endicott College
Beverly, MA01.2013
Skills
- Social Media Marketing
- Influencer Marketing
- Organic / Paid Social Strategy
- Retail Media Strategy and Operations
- Social Listening / Insights (Sprout / Hootsuite)
- Agency Management (PR/ SEO/ Social)
- Web Analytics (Google Analytics)
- Brand management
- SEO
- Email Marketing
- Graphic Design (Adobe Suite & Corel)
Recognition
40 Under 40 Recipient, 2023, Convenience Store News
Timeline
Digital and Program Marketing Manager
EG America / Cumberland Farms Inc.
03.2021 - 11.2025
Senior Marketing Specialist
Cumberland Farms Inc. / EG America
06.2018 - 02.2021
Marketing Specialist
Cumberland Farms
10.2017 - 02.2021
Marketing and Promotions Team Member
98.5 The Sports Hub, CBS Radio
01.2013 - 01.2015
Account Executive Intern
Mullenlowe u.s.
09.2012 - 01.2013
Bachelor of Science - Sports Management/Marketing
Endicott College