Bushra Fatima
Lowell
Summary
Results-driven Data Scientist with 6+ years of experience transforming complex datasets into actionable business insights. Expertise in large-scale data processing, KPI development, and analytics storytelling to drive adoption, growth, and operational efficiency. Skilled in SQL, Python, R, Power BI, and cloud-based analytics with proven ability to partner with ML teams to generate predictive and causal insights.
Overview
8
8
years of professional experience
6
6
Certifications
Work History
Data Scientist II
KS System LLC
Frisco
07.2025 - Current
- Led end-to-end data analyses to uncover adoption trends and usage patterns for large-scale enterprise software, influencing product and marketing strategy.
- Defined, generated, and monitored KPIs for customer engagement, M365 adoption, and Copilot usage; developed dashboards for executive reporting.
- Partnered with ML teams to design experiments, identify causal drivers, and create predictive models for user behavior and consumption.
- Automated reporting pipelines using Python, SQL, and Power BI, improving efficiency and enabling self-service analytics for business stakeholders.
- Conducted exploratory analysis to provide insights on marketing initiatives and product adoption across multiple industries and enterprise segments.
- Delivered insights and recommendations to executives, driving actionable decisions and measurable business impact.
Data Scientist
Walkwater Technologies
San Jose
08.2024 - 06.2025
- Designed ETL workflows integrating structured and unstructured product usage and marketing datasets to support analytics programs.
- Built and maintained dashboards for adoption KPIs, customer segmentation, and program performance tracking, enabling data-driven marketing decisions.
- Collaborated with marketing and engineering teams to define learning plans, test hypotheses, and measure impact of campaigns.
- Implemented data quality standards and SLA monitoring frameworks to ensure reliable reporting and accurate metrics for executive stakeholders.
Analytics & Project Manager
USS Technologies Ltd.
09.2019 - 12.2021
- Managed analytics projects to track adoption metrics, program performance, and operational KPIs for enterprise clients.
- Oversaw data pipeline development, governance, and reporting to ensure actionable insights for decision-making.
- Partnered with cross-functional teams to synthesize complex analytics into executive-ready insights.
Business Analyst
Fornax-Tech Pvt Ltd
Hyderabad
01.2018 - 08.2018
- Supported data validation, UAT, and reporting workflows for multi-department analytics programs.
- Translated business requirements into actionable analytics solutions and dashboards for leadership.
Education
MBA - Data Analytics
University of New Haven
West Haven, CT05-2024
Skills
Programming & Querying: Python (pandas, PySpark), SQL (PostgreSQL, MySQL, Oracle), R
Big Data & Cloud Platforms: AWS (S3, Redshift, Glue), Databricks, Spark, MPP systems
Analytics & Reporting: Marketing Analytics, Customer Adoption Metrics, Product Usage Analysis, KPI Tracking
ETL & Data Pipelines: Custom ETL design, Airflow orchestration, pipeline optimization, automation
Data Modeling & Warehousing: Dimensional modeling, star-schema, OLAP/OLTP, data marts
Visualization & BI Tools: Power BI, Tableau, dashboards, executive reporting
Processes & Governance: Data quality assurance, UAT, HIPAA/GDPR compliance, SLA management
Collaboration Tools: Jira, Asana, Google Workspace, CRM systems
Certification
Databricks Certified Platform Administrator
Projects
M365 Product & Copilot Adoption Analytics Platform
- Designed ETL pipelines processing millions of usage events, KPIs, and adoption metrics across enterprise segments.
- Implemented dashboards in Power BI for executive reporting, highlighting adoption trends, customer engagement, and program ROI.
- Partnered with ML teams to perform causal analysis and forecasting on feature usage to drive marketing and product decisions.
Technologies: Python, PySpark, SQL, Power BI, Azure
Marketing Program Impact Analytics
- Built analytics framework to measure marketing campaign impact on product adoption, engagement, and revenue.
- Automated KPI monitoring for executives and created self-service exploration tools for stakeholders.
- Conducted hypothesis testing and deep analysis to guide program optimization and prioritization.
Technologies: Python, SQL, Power BI
Customer Segmentation & Forecasting for Enterprise Adoption
- Developed customer profiling and segmentation models to identify high-potential accounts for marketing campaigns.
- Forecasted adoption and consumption trends using ML models, supporting growth and engagement strategies.
Technologies: Python, R, Azure ML
Timeline
Data Scientist II
KS System LLC
07.2025 - Current
Data Scientist
Walkwater Technologies
08.2024 - 06.2025
Analytics & Project Manager
USS Technologies Ltd.
09.2019 - 12.2021
Business Analyst
Fornax-Tech Pvt Ltd
01.2018 - 08.2018
MBA - Data Analytics
University of New Haven