Charles Gaeta

Private Client Sales

● Growing client list on a national scale.
● Cultivating relationships with clients to service their unique wine needs, such as cellar builds, private events, and dining experiences.
● Hosting client acquisition and cultivation events across the country, with a focus on our key
markets.
● Collaborating closely with the CEO & Buyer to cultivate a diverse and exclusive private client
product pipeline.
● Establishing and sustaining key supply-side relationships essential to support the unique requirements of private client wine sales and experiences.

Market Cultivation

● Organizing and hosting key market events such as tastings, seminars, and private events.
● Building vital trade relationships, including those with: Restaurants, Wine distributors.
● Cultivating Key Client Referral Sources: Wealth Management Firms & Family Offices, Residential and Commercial Real Estate Brokers and Agencies, Buying groups, tasting groups, and collectors.

Sales Team Training & Education

● Engaging in product knowledge training sessions for our retail and wine bar sales teams.
● Providing sales training

Massachusetts Sales Manager

• Collaborate with Massachusetts distributor, Martignetti, to grow business across the state, locate new clients and promote the wines from vignerons in the France+Western portfolio.

Supplier for Gaeta Santa Barbara

• Collaborate with Massachusetts distributor, MS Walker, to grow business across the state, locate new clients and promote the wines from Gaeta Santa Barbara (3 SKU project).

Wine & Service Director

• Manage and oversee wine and service training for 6 restaurant concepts. Opened 4 of the 6 concepts with the Senior Leadership Team from 2019-2024, including rebranding and re-conepting during COVID-19.
• Direct reports include beverage and restaurant managers
• Trained managers on opening and closing responsibilities
• Responsible for monthly P&L commentary on wine and beer costs
• Oversee beverage program for 6 restaurants, including 2 James Beard-nominated fine dining concepts: Tiger Mama & Orfano (Fenway).
• Complete weekly inventory and all associated reporting including reconciling our general ledger with accounting ensuring accuracy
• Consistently meet COGS goals and maintain sales goals
• Responsible for new menu layouts using Adobe Suite and
trained managers on the technology
• Oversee dining room during dinner services. Primary FOH support for all offsite events for Chef Tiffani Faison, including Food Network events.
• Ran daily pre-service meetings and assembled beverage training materials
• Ongoing training of two Certified Sommeliers