CHRISTINE BACHOUR
Worcester
Summary
Social media and marketing professional with strong background in social media strategy and content creation. Skilled in leveraging analytics to drive engagement and optimize campaigns. Known for fostering team collaboration and adaptability in fast-paced environments. Expertise includes digital marketing, community management, and brand development. Consistently delivers measurable results and enhances online presence.
Overview
13
13
years of professional experience
Work History
Social Media Manager
THE HANOVER INSURANCE GROUP
01.2019 - Current
- Lead enterprise corporate social presence and public communication strategy across customers, agents, and employees.
- Lead corporate social media strategy and execution across LinkedIn, Facebook, Twitter, Instagram, Glassdoor, Indeed, Handshake, and Fairygodboss, driving brand awareness, audience growth, and engagement for key business objectives.
- Strategize and implement multi-channel campaigns for both paid and organic content, optimizing for customer acquisition, agent engagement, and revenue growth.
- Collaborate cross-functionally with business units, leadership, HR, DEI, legal, creative/design teams, and external partners to deliver high-impact content initiatives.
- Developed and launched The Hanover’s first Instagram page focused on employee culture, driving engagement and elevating employer brand awareness.
- Manage and mentor two junior social marketers and interns, providing guidance on content creation, campaign execution, and analytics interpretation.
- Oversee all social ad campaigns on LinkedIn, Facebook, and Google Ads, including A/B testing, creative direction, spend tracking, and performance reporting to optimize ROI.
- Lead measurement and analytics efforts using Hootsuite, Brandwatch, Salesforce Social Studio, Cision, Muckrack, and internal reporting tools to track KPIs, social sentiment, and audience insights.
- Implemented Trustpilot partnership to grow customer reviews (4.9/5 star rating, 3,000+ reviews) and integrate Google seller ratings into paid campaigns.
- Launched employee advocacy program to amplify LinkedIn reach and increase brand awareness across professional networks.
- Serve as primary point of contact for social media, online reputation management, and employee training on best practices, ensuring timely and compliant communication.
- Present social media strategies, campaign results, and recommendations to leadership, informing decisions on growth and engagement initiatives.
Web & Social Media Manager
ASSUMPTION UNIVERSITY
01.2018 - 01.2019
- Managed institutional social channels and unified messaging across departments
- Produced multimedia storytelling content and student features
- Used analytics to improve engagement and audience reach
- Built research pages and faculty directory in Drupal CMS
Communications Assistant
WORCESTER POLYTECHNIC INSTITUTE
01.2017 - 01.2018
- Created social and video content for engineering department channels
- Tracked web and social performance using Google Analytics
Promotions Assistant
CUMULUS MEDIA
01.2017 - 01.2017
- Managed contests, events, and audience engagement for radio stations
Events & Operations Assistant
HARVARD KENNEDY SCHOOL
01.2015 - 01.2016
- Coordinated logistics and stakeholder communication for large-scale events
Publicity Intern
PARKWOOD ENTERTAINMENT
01.2013 - 01.2014
- Assisted national media campaigns, press coordination, and reporting analytics
Education
MBA - Marketing
Assumption University
BA - Public Relations
Suffolk University
Skills
- Platform Strategy & Trend Adaptation (LinkedIn, Instagram, Facebook, X, YouTube)
- Community Engagement & Brand Voice Governance
- Reputation Management & Social Listening
- Content Planning & Editorial Calendars
- Analytics, Reporting & Optimization
- Paid Organic Campaign Integration
- Cross-Functional Collaboration
- Executive Communications
- Crisis & Escalation Handling
- Employee Advocacy Programs
Timeline
Social Media Manager
THE HANOVER INSURANCE GROUP
01.2019 - Current
Web & Social Media Manager
ASSUMPTION UNIVERSITY
01.2018 - 01.2019
Communications Assistant
WORCESTER POLYTECHNIC INSTITUTE
01.2017 - 01.2018
Promotions Assistant
CUMULUS MEDIA
01.2017 - 01.2017
Events & Operations Assistant
HARVARD KENNEDY SCHOOL
01.2015 - 01.2016
Publicity Intern
PARKWOOD ENTERTAINMENT
01.2013 - 01.2014
BA - Public Relations
Suffolk University
MBA - Marketing
Assumption University
TOOLS
- Hootsuite
- Brandwatch
- Salesforce Social Studio
- Meltwater
- Workfront
- Competiscan
- Google Analytics
- Cision
- Muckrack
- Trustpilot
- Meta & LinkedIn Ads Managers
- Content Management Systems
ADDITIONAL STRENGTHS
- Translating technical topics into clear public communication
- Building social programs from zero to scalable process
- Working in regulated industries requiring accuracy and accountability
- Comfortable operating in fast-paced, high-ownership environments