Clara Alcantara
Greater Boston
Overview
12
12
years of professional experience
Work History
Senior HR Communications Specialist
Baystate Health
04.2021 - 11.2024
- In 2024, created and executed a comprehensive communications plan for the promotion of the employee engagement survey which included key messages from the HR vice president and organization’s CEO. As result 75% took the employee survey and added their feedback about the organization.
- Collaborated with leaders from Talent Acquisition Department to increase the hiring of candidates through employee referrals. More than 240 new employees were hired, and the campaign was named the winner of Ragan’s Platinum HR Awards Recruitment category.
- Worked with physician leaders and developed an electronic provider wellness newsletter reaching more than 2,000 health care providers. An average of 60% of providers read the newsletter.
- Created and executed a communications plan to promote benefits enrollment to all employees. Created an electronic newsletter and flyers explaining the benefits.
Strategic Communications Manager
Columbia University Irving Medical Center
09.2019 - 04.2021
- Implemented a COVID-19 communications strategy and developed key websites for the campus community to find information easily.
- Increased division’s storytelling and recognition of employees by 80% by creating a year-round editorial content calendar for the division and highlighting employees in the electronic newsletter.
- Regularly updated the website with stories, relevant content, and news.
- Planned and helped execute a communications plan for a manager's professional development program.
Internal Communications Specialist
Baystate Health
01.2014 - 04.2019
- In 2018, provided research and counsel for Baystate Health’s senior leadership for the transformation of the organization’s vision and direction leading to a culture shift.
- Assisted in creating departmental pages and writing stories for the organization’s intranet. About 55% of employees regularly viewed and read stories
- Communicate Human Resources initiatives such as employee recognition programs, staffing changes, policy changes and more to promote a positive work environment.
- Managing editor for employee quarterly newsletter. Data showed 80% of employees read the newsletter.
- Content editor for manager and employee weekly, digital newsletters. Produced and edited content, keeping leaders and staff informed.
Medical Interpreter
Baystate Health High Street Health Center
01.2013 - 01.2014
- Interpreted for over 500 non-English speaking patients yearly allowing them to understand their care and reducing mistakes from healthcare providers to patients
Education
MS - Organizational Communications and Leadership
Northeastern University
Boston, MA01.2021
BA - Communications and Spanish
Andrews University
Berrien Springs, MI01.2006
Skills
- Strategic communications
- Editor
- Writer
- Storytelling
- Video production
- Content strategy and creation
- Employee recognition
- Project management
- Senior Leader Communications
- Social media
- Website editor
- Electronic communications
- Newsletter creator
- MS Office proficient
- Sharepoint proficient
Timeline
Senior HR Communications Specialist
Baystate Health
04.2021 - 11.2024
Strategic Communications Manager
Columbia University Irving Medical Center
09.2019 - 04.2021
Internal Communications Specialist
Baystate Health
01.2014 - 04.2019
Medical Interpreter
Baystate Health High Street Health Center
01.2013 - 01.2014
BA - Communications and Spanish
Andrews University
MS - Organizational Communications and Leadership
Northeastern University
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