Marketing Strategies for Startups, 01/2023 - 03/2023
POSITIONING, MARKET SEGMENTATION & BUYER PERSONA - Boston, MA
Designed a perceptual map to analyze product positioning of a new type of "smart compost bin", such as size and durability
Scrutinized across 4 dimensions of smart compost bin's market segmentation - behavioral, demographic, geographic and psychographic - in order to identify customer needs
Categorized B2B and B2C buyer persona into 4 segments, along with determining customer's favored social media platform to realized customer's purchase behavior
Demonstrated a strong team-oriented approach by communicating clear plans among team members and applying innovative and creative thinking to the marketing project
Leadership Experience
Energizer Role, 06/2021 - 08/2021
LIGHTHOUSE TOASTMASTERS - Shanghai, China
Coordinated warm-up activities for a group consisting of over 50+ members and guests of Toastmasters
Incorporate the ice-breaking activities to facilitate 50+ guests' seamless integration into the meeting and reduce distance or awkwardness between guests and members
Acquired creative thinking and leadership skills by leading over 20 new members to join the Toastmasters club within three months
Timeline
Enrollment Specialist
UNITEDHEALTH GROUP
07.2023 - 12.2023
Accounting Assistant
CHUNHUI CHILDREN'S FOUNDATION (NGO FOR ORPHANS)
06.2020 - 08.2020
Bachelor of Science - International Business
Northeastern University, D'Amore-McKim School of Business
Senior Provider Relations Advocate, Account Manage at UnitedHealth Care, UnitedHealth GroupSenior Provider Relations Advocate, Account Manage at UnitedHealth Care, UnitedHealth Group
Clinical Transformation Manager at UnitedHealth Group- UnitedHealth Care DivisionClinical Transformation Manager at UnitedHealth Group- UnitedHealth Care Division