Daniella Garcia
Framingham
Summary
Professional with strong experience in visual merchandising and retail management. Skilled in creating impactful visual displays, driving sales, and enhancing customer experience. Focused on team collaboration and adaptable to changing needs.
Overview
10
10
years of professional experience
Work History
Visual Manager
Forever 21
11.2021 - 04.2025
- Developed and executed visual merchandising strategies to enhance customer experience and drive sales growth.
- Supervised operations staff and kept employees compliant with company policies and procedures.
- Trained and mentored staff on visual standards, ensuring consistency across all store locations.
- Analyzed sales data to identify opportunities for improving product placement and display effectiveness.
- Led store layout redesign initiatives, enhancing traffic flow and maximizing product visibility.
- Collaborated with senior management to strategize operational enhancements aligned with corporate goals.
- Coordinated with General Manager in different operational, visual issues and promotional activities.
Sales Associate
Coach
11.2020 - 01.2023
- Provided exceptional customer service, enhancing overall shopping experience and fostering brand loyalty.
- Managed inventory levels, ensuring product availability and minimizing stock discrepancies.
- Collaborated with management to develop sales plans that aligned with corporate objectives.
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
- Managed returns, exchanges and refunds in accordance with store policy.
- Maintained calm demeanor and professionally managed issues in busy, high-stress situations.
- Implemented visual merchandising strategies to maximize product visibility and appeal.
Retail Associate
Athleta
10.2020 - 07.2021
- Provided exceptional customer service, enhancing overall shopping experience and fostering brand loyalty.
- Assisted in inventory management, ensuring accurate stock levels and timely replenishment of merchandise.
- Worked with Visual managers to implement new displays, promotions and store layout changes.
- Collaborated with team members to maintain store presentation standards and inventory organization.
- Organized store merchandise racks by size, style, and color.
Visual Manager
Forever 21
07.2019 - 12.2019
- Managed merchandising, floor set planning and execution, replenishment, launches, updates, planning and execution, shipment, loss prevention, and service.
- Developed the plan for floor set, then translated it into implementation steps and directed the other store leaders and Associates to execute the plan
- Oversaw all window execution, installs, and styling of all window and interior mannequins.
- Make presentation adjustments based on store design type and assortment levels.
- Analyzed field merchandise reports and made necessary product placement/adjustments based on selling and fielded merchandise reports
- Trained, coached and directed Associates on merchandise handling, shipment processing, merchandise presentation, and visual techniques as needed.
- Leaded overall store earnings by driving top line sales and managing controllable contributions practicing Leader on Duty tasks.
Visual Stylist
Banana Republic
01.2019 - 11.2019
- Utilized the seasonal Concept Book to create a compelling store experience.
- Maintained brand standards and integrity in all areas of visual display.
- Implemented all in-store visual display presentations as per current seasonal direction.
- Ensured window presentations are consistent with current seasonal direction.
- Ensured current marketing image and signage direction are implemented correctly.
- Coordinated placement, storage and disposal of all props, display elements and fixtures.
- Responsible for the consistent daily styling and upkeep of all mannequins, bust forms and Henry Hangers within the location.
Assistant Visual Merchandiser
Forever 21
09.2017 - 07.2019
- Supported daily merchandising, styling, floor set planning and execution, replenishment, launches, updates, planning and execution.
- Reviewed and responded to all emails and corporate visual communications daily.
- Followed company practices by maintaining the standards of the stock room by ensuring a neat, clean and organized room.
- Ensured floor is replenished per company guidelines which included following up with staff to ensure accuracy.
- Trained, coached, and directed Associates on merchandise handling, shipment processing, merchandise presentation, and visual techniques as needed.
- Partnered with the leadership team to make product placement adjustments based on selling, inventory ownership, and merchandising reports
- Performed Leader on Duty tasks as needed.
Dress Specialist
David’s Bridal
03.2018 - 08.2018
- Greeted each guest and bridal parties with genuine enthusiasm and consistently honor all service and selling vows established for special occasion selling.
- Sold bridal parties, flower girls, mothers of the bride/groom, quinceañera Damas, prom customers, and other special occasion dresses by assisting with selection and providing fitting room assistance; personalized her look by suggesting complementary accessories, describing features and benefits
- Educated customers on the available services that make the Company unique and appealing.
- Learn Company merchandise and build on product knowledge with new deliveries.
Accessories Specialist
Forever 21
04.2017 - 09.2017
- Managed damaged or defective jewelry and re-ticket per company guideline.
- Ensured the sales floor is replenished per company guidelines. This includes following up with team members to ensure accuracy.
- Ensured all delivery information is accurately reported to verify all shipment-related paperwork meet audit requirements.
Sales Associate
Forever 21
09.2015 - 04.2017
- Assisted daily store recovery.
- Answered customers questions, problems and complaints.
- Helped customers select products that best fit their personal needs.
- Completed sales transactions and maintained proper accountability at registers. Processed merchandise returns and exchanges courteously and under company guidelines.
Concierge
RSIG
09.2015 - 01.2017
- Greeted residents and visitors at the front desk.
- Handled incoming/outgoing delivery (USPS,FEDEX,UPS,DHL,AMAZON).
- Scheduled amenity and maintenance request.
- Monitored security cameras and lobby area.
- Answer the phone and make reservations, take and distribute messages or mail and redirect calls.
- Inspected Move-ins/Move-outs and big deliveries.
- Assist residents and guests with their luggage, groceries, etc.
- Respond to complaints and find the appropriate solution.
Education
High School Diploma -
Colegio Tecnologico Santa Maria
Retalhuleu, GuatemalaSkills
- Adaptability & flexibility
- Teamwork & collaboration
- Problem-solving
- Time management & organization
- Attention to detail
LANGUAGES
English
Spanish
Timeline
Visual Manager
Forever 21
11.2021 - 04.2025
Sales Associate
Coach
11.2020 - 01.2023
Retail Associate
Athleta
10.2020 - 07.2021
Visual Manager
Forever 21
07.2019 - 12.2019
Visual Stylist
Banana Republic
01.2019 - 11.2019
Dress Specialist
David’s Bridal
03.2018 - 08.2018
Assistant Visual Merchandiser
Forever 21
09.2017 - 07.2019
Accessories Specialist
Forever 21
04.2017 - 09.2017
Sales Associate
Forever 21
09.2015 - 04.2017
Concierge
RSIG
09.2015 - 01.2017
High School Diploma -
Colegio Tecnologico Santa Maria
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