Donald Riesenberg
NORTH READING
Overview
16
16
years of professional experience
Work History
National Director of Sales; Natural and Specialty Channels
HAIN-CELESTIAL
01.2023 - Current
- Led outside national broker team consisting of Sales Vice President,3 Directors and23 broker reps
- Inherited negative growth business and led the team in a +5.5 pts sales turnaround and1 pt
- Share growth
- Successfully revitalized go-to-market strategy by evaluating and replacing existing broker team with new partner
- Improved trade spend efficiency via ongoing comprehensive strategy and tactic efficiency reviews
National Director of Sales; Natural, Specialty and Health Care Practitioner Channels
MegaFood
01.2019 - 01.2023
- Led a customer-facing field and inside sales team consisting of17 company and7 broker teams
- Inherited a negative growth business and led the team to +15% dollar growth in2020 and11% in2021 while improving trade efficiency and lowering absolute costs
- Immediately implemented a new team structure with emphasis on customer centric responsibility
- Trained and coached team on analytical and presentation skills, turning insights into action and joint business planning
- Led strategy, development and action plans for customer marketing calendar
- Led cross-functional internal team in development of all sales and customer marketing plans
Senior Director of Sales, Natural, Specialty and Grocery channel
HAIN-CELESTIAL
01.2017 - 01.2019
- Led Hain-Celestial Natural, Grocery and Broker sales team
- Oversaw team of9 including1 Sales Director,5 Regional Business Managers,1 Broker Consultant (+3 Broker Reps) and2 Analysts
- Led sales team in return to growth and +11pt dollar sales turn-around over prior year by creating new team structure with training and coaching in analytical and presentation skills, customer insights, relationship building, joint business planning and trade fund management
- Named Hain Celestial “Coach (Manager) of the Year, “2018” as recognition for company leading team culture and return to sales growth
National Sales Manager
STONYFIELD ORGANIC
01.2016 - 01.2017
- Led Stonyfield Natural and Specialty channel’s sales team, broker partner and distributors
- Oversaw team of6 including3 Regional Business Managers and3 Broker Managers
- Increased dollar growth, dollar share and ACV for2016 and2017 in the Natural & Specialty channels via comprehensive strategic planning
- Emphasized analysis, joint customer business planning and turning insights into action plans
Senior Manager, Category Strategy
STONYFIELD ORGANIC
01.2013 - 01.2016
- Led Category Strategy team responsible for syndicated data analysis and strategy across multiple retailers and distribution channels
- Developed and presented strategic analysis, insights and recommendations on industry, category, customer and brand trends to company and customer senior level stakeholders
- Retailers included Target, Kroger, Ahold, Whole Foods, Sprouts, Natural Grocers, NCG
- Led team that earned Whole Foods Market first-ever yogurt Category Captaincy distinction
Senior Network Sales Leader
PROCTER & GAMBLE
01.2009 - 01.2012
- Oversaw Gillette Grooming, Deodorant, Skin Care and Shelf Availability businesses at Ahold (Stop & Shop, Giant) USA
- Drove Grooming / Gillette sales index to107 and Deodorant to105 year-on-year through comprehensive business review and planning
- Led high-level cross-company Ahold USA and Procter & Gamble team, successfully addressing Ahold shelf availability concerns
Skills
- Diversity and inclusion
- Content development
- Talent acquisition
- Internal communications
Timeline
National Director of Sales; Natural and Specialty Channels
HAIN-CELESTIAL
01.2023 - Current
National Director of Sales; Natural, Specialty and Health Care Practitioner Channels
MegaFood
01.2019 - 01.2023
Senior Director of Sales, Natural, Specialty and Grocery channel
HAIN-CELESTIAL
01.2017 - 01.2019
National Sales Manager
STONYFIELD ORGANIC
01.2016 - 01.2017
Senior Manager, Category Strategy
STONYFIELD ORGANIC
01.2013 - 01.2016
Senior Network Sales Leader
PROCTER & GAMBLE
01.2009 - 01.2012
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