Summary
Overview
Work History
Education
Skills
Timeline
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Eimear McGowan

Quincy,MA

Summary

Consumer insights and marketing strategy professional with experience in qualitative and quantitative research, data storytelling, and client engagement. Skilled at managing relationships, translating data into actionable insights, and guiding brand and campaign strategies. Proven ability to partner cross-functionally, design research-driven recommendations, and deliver compelling narratives that inspire strategic decisions.

Overview

2
2
years of professional experience

Work History

Associate Customer Success Manager

Klaviyo
07.2025 - Current
  • Manage a portfolio of 20 client accounts, acting as a strategic partner in guiding marketing goals and efforts, resulting in an average 18% lift in campaign engagement across managed accounts.
  • Translate customer objectives into tailored campaign and lifecycle strategies informed by data-driven insights.
  • Provide consultative recommendations on audience targeting, content optimization, and engagement strategies to maximize ROI.
  • Build strong client relationships through clear communication, data storytelling, and actionable strategic roadmaps.

Inbound Growth Specialist

Klaviyo
07.2024 - 06.2025
  • Acted as the first point of contact for 150+ businesses, uncovering customer motivations and marketing goals while building trusted relationships through tailored platform guidance.
  • Delivered insights-driven demonstrations and strategic recommendations on email/SMS campaigns, enabling clients to activate early campaigns, analyze performance, and align with long-term growth strategies.
  • Translated engagement data into actionable insights that improved customer retention and conversions, while partnering cross-functionally to share learnings that enhanced handoffs and client experience.
  • Achieved 149% attainment and earned Q2 & Q4 MVP awards for top performance and impact.

Data Analyst & Engagement Specialist

Brandology Marketing Company
06.2023 - 06.2024
  • Designed and analyzed monthly performance reports, uncovering consumer behavior trends that informed content and brand strategy.
  • Conducted segmentation and engagement analysis, delivering insights that grew audience reach (+13%) and engagement (+27%).
  • Presented findings to internal teams, using data storytelling to guide future campaigns.

Digital Media Analyst

Uconn Digital Media And Design
11.2023 - 04.2024
  • Developed detailed, data-driven reports for clients that translated analytics into insights, directly influencing 3+ client marketing strategies and driving measurable increases in campaign performance.
  • Leveraged social listening tools to analyze audience behavior and trends, uncovering insights that improved content engagement by 15% across client portfolios.

Education

Bachelor of Arts - Digital Media and Design, Business Strategies

University of Connecticut
Storrs, CT

Skills

  • Consumer & Market Research
  • Data Analysis & Insights Storytelling
  • CRM & Marketing Platforms: Klaviyo, HubSpot, Salesforce
  • Analytics & Visualization: Excel, Power BI, Google Analytics, Tableau
  • Campaign Optimization & Audience Segmentation

Timeline

Associate Customer Success Manager

Klaviyo
07.2025 - Current

Inbound Growth Specialist

Klaviyo
07.2024 - 06.2025

Digital Media Analyst

Uconn Digital Media And Design
11.2023 - 04.2024

Data Analyst & Engagement Specialist

Brandology Marketing Company
06.2023 - 06.2024

Bachelor of Arts - Digital Media and Design, Business Strategies

University of Connecticut

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Eimear McGowan