ELIZABETH RICHARDS
Reading
Summary
Paid media analyst with experience managing and optimizing digital advertising campaigns across platforms. Strong background in performance analysis, client-facing reporting, and strategic account restructures to improve efficiency and scalability. Proven ability to translate complex data into actionable insights, and develop client-specific messaging aligned with business objectives.
Overview
6
6
years of professional experience
Work History
Analyst, Search Marketing
Digitas
Boston
10.2024 - Current
- Managed and optimized Google Ads and Microsoft Ads campaigns across Search, Shopping, Performance Max, and Demand Generation, with budgets up to $3.5M per month.
- Produced daily, weekly, and quarterly paid search reports tracking performance, pacing, and key KPIs.
- Developed and tested multiple ad variations across campaigns to improve click-through rate, Quality Score, and conversion performance.
Digital Marketing Associate
Semcasting
North Andover
06.2024 - 10.2024
- Managed programmatic marketing campaigns including bid optimization, budget allocation, and performance tracking.
- Track KPI’s and metrics gathered from segmentation strategies and optimization.
- Provided recommendations based on data-driven insights to optimize overall performance of digital marketing activities.
Intern
Nantucket Island Marketing
Boston
08.2022 - 03.2023
- Attended meetings and worked collaboratively with cross-functional teams to brainstorm new ideas.
- Developed content for blog posts, landing pages and social media platforms to further marketing endeavors.
- Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
Social Media Manager
Maya Indian Bar & Grill
Wakefield
01.2020 - 08.2021
- Strategic planning, optimized social media strategies by tracking customer engagement and feedback for the business.
- Managed the daily operations of all assigned social media accounts.
Education
Bachelor of Arts - Marketing
Saint Anselm College
Manchester, NH05.2023
High School Diploma -
Austin Preparatory School
Reading, MA05.2019
Skills
- Campaign management
- Data analysis
- A/B testing
- Performance optimization
- KPI tracking
- Content development
Timeline
Analyst, Search Marketing
Digitas
10.2024 - Current
Digital Marketing Associate
Semcasting
06.2024 - 10.2024
Intern
Nantucket Island Marketing
08.2022 - 03.2023
Social Media Manager
Maya Indian Bar & Grill
01.2020 - 08.2021
Bachelor of Arts - Marketing
Saint Anselm College
High School Diploma -
Austin Preparatory School