Emily Cavender
Gill,MA
Summary
Results-driven Marketing Project Coordinator with a proven track record in managing multi-channel campaigns and fostering strong client relationships across diverse marketing sectors. Expertise in coordinating complex projects from inception to completion, ensuring seamless client communications, effective task management, and smooth departmental operations. Highly skilled in email marketing, digital strategy, and analytics, with a demonstrated ability to streamline processes for flawless project execution. Balancing creativity with organization, strategic insight and hands-on marketing expertise drive impactful results in every client partnership.
Overview
7
7
years of professional experience
Work History
Project Coordinator
Rose & Gold LLC
East Longmeadow, MA
10.2024 - Current
- Act as the primary point of contact with clients, facilitating clear communication and workflows.
- Ensure client satisfaction by conducting regular check-ins and status updates, addressing concerns, and adjusting project scope as needed.
- Queue all client requests and collaborate with social and creative team to provide high-performing and creative deliverables.
- Monitor performance of marketing campaigns to provide insights and recommendations.
- Develop strategies for a variety of businesses and platforms to help improvement engagement, revenue, reach, and brand identity.
- Supervised 30+ projects from project start through delivery by prioritizing needs and delegating assignments.
- Increased brand visibility with creation and execution of comprehensive digital marketing strategy.
Business Operations Specialist
Rose & Gold LLC
East Longmeadow, MA
01.2024 - 09.2024
- Streamlined operational processes to improve team efficiency, focusing on enhancing communication and reducing delays in campaign execution.
- Coordinated cross-departmental projects, ensuring alignment with strategic business objectives.
- Collaborated with project coordinator to complete client requests, manage internal projects, and monitor time tracking.
- Oversaw a 10+ client accounts, handling full communication and strategy.
- Analyzed data trends to identify areas for process improvement and cost reduction initiatives.
- Participated in meetings to help define and achieve organizational objectives.
Email Marketing Specialist
Rose & Gold LLC
East Longmeadow, MA
08.2022 - 12.2023
- Developed targeted email marketing campaigns to enhance customer engagement and retention.
- Analyzed campaign performance metrics to refine strategies and improve open rates.
- Collaborated with design team to create visually appealing email templates aligned with brand guidelines.
- Implemented A/B testing protocols to optimize subject lines and content for maximum impact.
- Segmented email lists based on customer behavior to deliver personalized content effectively.
- Managed multiple email marketing projects simultaneously, ensuring timely completion.
- Optimized email delivery rates through analyzing data, identifying trends, and adjusting strategies accordingly.
- Drove revenue growth exceeding $1M across client accounts through strategic email marketing initiatives.
Office Manager
Kraftsmen Remodeling
Windsor, CT
06.2021 - 08.2022
- Worked directly with all material providers to pay invoices, check in on orders, ask questions for customers, etc.
- Managed scheduling and appointment systems to optimize time efficiency for staff and clients.
- Collaborated with contractors to streamline project timelines and improve service delivery.
- Handled sensitive information with discretion, maintaining confidentiality of company documents and personnel records.
- Provided exceptional customer service when addressing client inquiries or concerns via phone calls or email correspondence.
- Served as a liaison between upper management and staff members, facilitating open channels of communication to address concerns or issues promptly.
Executive Assistant
Trinh Law
West Hartford, CT
01.2021 - 06.2021
- Assisted in the preparation of legal documents for 40+ real estate related transaction per month.
- Organized meetings and events, ensuring all logistical details were executed flawlessly.
- Maintained confidentiality of sensitive information, adhering to ethical standards in legal practice.
- Streamlined office processes, improving efficiency in document management and filing systems.
- Managed office inventory, tracking supplies and placing orders to ensure smooth daily operations.
- Ensured smooth daily operations through consistent maintenance of office equipment, troubleshooting issues when necessary.
- Served as primary liaison between clients and attorneys, fostering effective communication and relationship management.
Social Media Manager
Jen Marie Boutique
Hatfield, MA
05.2019 - 03.2020
- Developed and implemented social media strategies to enhance brand visibility and engagement.
- Managed 30-day content calendar, ensuring timely delivery of posts across multiple platforms.
- Analyzed social media metrics to optimize campaigns and improve audience targeting.
- Collaborated with design team to create visually appealing graphics for various promotions.
- Supported efficient inventory tracking and website maintenance to enhance user experience.
- Photographed and edited images for social media campaigns and website product showcases.
Education
Bachelor of Science - Marketing
Westfield State University
Westfield, MA12-2023
Skills
- Time management
- Attention to detail
- Strategic planning
- Relationship building
- Multitasking
- Friendly, positive attitude
- Teamwork and collaboration
- Adaptability and flexibility
- Problem-solving
- Data-driven decision making
- Marketing analytics
- Customer segmentation
Certification
- Email Marketing Certification, Hubspot - 2022
- Product Certificate, Klaviyo, 2021
- Deliverability Certificate, Klaviyo, 2023
- AIQ Certified, Alpine IQ, 2022
Timeline
Project Coordinator
Rose & Gold LLC
10.2024 - Current
Business Operations Specialist
Rose & Gold LLC
01.2024 - 09.2024
Email Marketing Specialist
Rose & Gold LLC
08.2022 - 12.2023
Office Manager
Kraftsmen Remodeling
06.2021 - 08.2022
Executive Assistant
Trinh Law
01.2021 - 06.2021
Social Media Manager
Jen Marie Boutique
05.2019 - 03.2020
Bachelor of Science - Marketing
Westfield State University
CORE QUALIFICATIONS
- Email Marketing Strategy
- Client Relations & Communication
- Project Management & Coordination
- Brand Strategy & Development
- Team & Department Leadership
- Content Management
- Strategic Planning & Process Improvement
- Analytics & KPI Optimization