Emma Smith
Scituate
Summary
Dynamic Digital Marketing Specialist with a proven track record at Fracture, excelling in data analysis and campaign performance management. Expert in leveraging Excel for KPI tracking and optimizing influencer strategies, driving engagement and cost-efficiency. Excited about utilizing AI-driven insights to enhance marketing outcomes and foster brand growth.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
Fracture
Needham
09.2025 - Current
- Generate monthly campaign performance insights for the CMO by analyzing CPC, CPM, EMV, and engagement trends across paid social and influencer campaigns.
- Centralize performance data from 6+ marketing platforms (Meta Ads Manager, TikTok Ads, LTK, GRIN, Shopify, and Pepperjam) into structured Excel dashboards using PivotTables and VLOOKUPs to enable cross-channel reporting and performance analysis.
- Manage ~$10K in monthly campaign spend (~$60K total managed), monitoring pacing and reallocating budget toward high-performing creators and placements.
- Build reporting frameworks to evaluate performance across ~25 creators per campaign, identifying engagement and cost-efficiency patterns across channels.
- Diagnose underperforming campaigns by analyzing creator engagement, reach, and cost metrics; test optimization hypotheses before scaling spend.
- Recommend creative and targeting optimizations based on engagement trends, audience behavior insights, and cost-efficiency metrics.
- Support influencer seeding strategy for inline product launch in partnership with Coca-Cola, coordinating creator deliverables and tracking campaign visibility.
Marketing Coordinator
Fracture
Needham
05.2025 - 09.2025
- Compiled post-campaign KPI reports analyzing engagement, reach, and conversion metrics to identify trends and optimization opportunities.
- Maintained influencer performance tracking database including pacing, spend, and outcome metrics across multiple creator partnerships.
- Supported paid media reporting and campaign analysis initiatives to improve performance tracking accuracy and campaign optimization decisions.
- Partnered with paid media and creative teams to translate campaign performance insights into improved content strategy.
Influencer Outreach & Integrated Marketing Intern
Fracture
Needham
06.2024 - 05.2025
- Collected and analyzed influencer engagement and conversion data using GRIN and NorthBeam to support campaign optimization and creator selection.
- Built structured tracking spreadsheets to organize creator performance metrics and campaign results.
- Assisted in cross-functional reporting initiatives supporting marketing and sales performance analysis.
- Negotiated and managed contracts with 60+ influencers quarterly, aligning creator audiences with campaign goals to expand brand reach.
- Applied AI tools and social listening platforms to support influencer discovery, trend analysis, and campaign ideation.
Education
Bachelor of Science - Marketing
Providence College
Providence, RI05-2025
Skills
- Campaign management
- Social media ads management
- Paid media strategy
- Influencer strategies
- Data analysis and reporting
- Google Analytics insights
- KPI optimization
- Trend analysis
- Social listening
- AI marketing applications
- Research automation
- Excel and PowerPoint
Websites
Certification
- Prompt Engineering for ChatGPT, Vanderbilt University, 11/25
- Dive Deeper Into GA4 Data and Reports, Google Digital Academy (Skillshop), 07/25
- Google AI-Powered Shopping Ads Certification, Google Digital Academy (Skillshop), 05/25
Timeline
Digital Marketing Specialist
Fracture
09.2025 - Current
Marketing Coordinator
Fracture
05.2025 - 09.2025
Influencer Outreach & Integrated Marketing Intern
Fracture
06.2024 - 05.2025
Bachelor of Science - Marketing
Providence College