Emmanuel Elsar Jr.

Collaborated with international stakeholders to develop 2 go-to-market and sell-in strategies for future seasons

Owned product creation strategy for special apparel and footwear merchandise across multiple seasons

Leveraged large data sets to plan retail and market campaigns while overseeing product development

Managed collaboration strategy with Polish retailers and optimize Reebok resources

• Work with Design & Development teams to ensure product line goals are met throughout footwear, apparel and accessories categories
• Developed 20 seasonal marketing campaigns in collaboration with Product Planning, Revenue and Brand/Sports Marketing teams that drove brand awareness
• Organized cross-functional launch calendar with Revenue and Supply Planning teams that drove transparency amongst the team to meet demanding production goals
• Conducted market research projects with Product Planning team to discover competitor trends and ensure competitive standards are upheld through the product lifecycle.

• Collaborated with 15 product management, procurement, sales and operations leaders on North American demand and supply chain projects for footwear and apparel products
• Forecasted profits, merchandising and sales for Core Performance Sports, the second-highest grossing category in the portfolio
• Conduced product lifecycle analysis and recommended new forecasting methods that filled 3 new portfolio opportunities in 2020
• Established savings goals, measured performance and managed results to lead initiatives and increased profits by 10% during COVID-19 pandemic.

• Managed a multi-million-dollar advertising budget for a telecommunications firm which generated $10 million in revenue during the 2019 fiscal year
• Delivered $2 million savings for client through implementation of an audience research tool across a yearlong campaign spanning 20 publishers and 3,200 individual placements while cross-collaborating with eComm team.

• Performed quantitative market research in the food and beverage industry and influenced market decisions
• Created 6 digital content programs that helped increase brand exposure via digital, programmatic and eCommerce channels
• Spearheaded new eCommerce activation strategy for Coca-Cola restaurant vendors which resulted in 10% more clients for the year.