ERICA RADFORD

• Managed multiple brands simultaneously, ensuring timely delivery of high-quality editorial work

• Enhanced document quality by diligently editing pharmaceutical marketing collateral (e.g., digital and print ads, brochures, email, websites, video, presentations, POVs) according to AMA style guidelines

• Continuously updated knowledge of brand guidelines and terminology for precise and relevant publication materials

• Collaborated with writers to improve content structure and clarity to ensure high reader engagement

• Facilitated quarterly meetings to review AMA style guidelines

• Implemented process improvements through the creation of SOPs

• Managed, updated, and enforced in-house brand style guides

• Improving efficiency and effectiveness of assigned tasks by thoroughly checking for missed mistakes before finalizing work

(Freelance)

• Executing high-quality AMA style editing of pharmaceutical marketing collateral for the Commercial Review Board

• Enhancing document quality by providing suggestions to improve awkward phrasing or unclear language

• Ensuring accuracy of information through thorough research on content and grammar

• Contributing to the improvement of overall content coherence, making it more clear and readable

(Freelance)

• Enhanced document accuracy and consistency by meticulously editing diverse marketing materials according to AP and brand style guidelines

• Offered creative suggestions for advertisement campaigns

• Collaborated with writers and editors to improve overall content clarity and readability

(Freelance)

• Enhanced quality of pharmaceutical marketing materials by conducting thorough AP/AMA style editing for both internal and external collateral

• Reviewed an average of 70 pieces daily

• Enforced AMA style to align with current industry standards