FATIMA KASSIMI
Tangier,Morocco
Summary
Strategic HR and Organizational Development professional with 20+ years of experience across industrial and shared-services environments. Specialized in leadership development, talent strategy, culture transformation, and employee engagement. Certified coach with strong expertise in translating business strategies into people capabilities, strengthening leadership effectiveness, and designing systems that sustain performance and growth.
Overview
22
22
years of professional experience
4
4
years of post-secondary education
3
3
Certificate
Work History
HR Business Partner
ALPLA MOROCCO
Tangier
12.2023 - Current
- Lead the people agenda for manufacturing and support teams in a high demand industrial environment, ensuring alignment between operational priorities and people strategy.
- Act as a strategic partner to Country Management and Regional HR leadership on workforce planning, organizational design, and key talent decisions.
- Support and coach line managers on leadership effectiveness, team engagement, performance management, and conflict resolution, strengthening managerial capability and accountability.
- Played a key role in stabilizing the organization during a critical transition period marked by 98% workforce turnover, contributing to continuity, engagement, and operational resilience.
- Reduced dependency on the external workforce by 50% within one year, strengthening internal capability and improving operational stability.
- Managed and optimized personnel cost budget of 9 million MAD, delivering 14% cost savings while maintaining engagement, compliance, and workforce effectiveness.
- Advised leaders on employee relations issues to promote a positive work environment.
Human Resources Manager
Atlantic Packaging
Tangier
03.2022 - 11.2023
- Served as the primary interface between leadership and employees, strengthening trust, engagement, and performance culture.
- Designed and managed compensation structures and pay frameworks aligned with internal equity and market benchmarks.
- Built and deployed training and development programs supporting leadership capability, career progression, and business needs.
- Led recruitment and onboarding strategies to ensure talent quality and integration.
Communication Manager
Atlas Bottling Company, ABCDIS, Atlantic Packaging
Tangier
01.2021 - 01.2022
- Led internal communication strategy for three companies within a Shared Services Center.
- Designed engagement plans, surveys, and communication channels to enhance alignment and collaboration.
- Managed communication budgets and supported digital transformation initiatives in partnership with IT.
- Provided leadership teams with insights from engagement data to guide decision-making.
HR Development Manager
Atlas Bottling Company, ABCDIS, Atlantic Packaging
Tangier
01.2019 - 01.2021
- Built organizational capability by designing and coordinating training and development initiatives aligned with operational and business needs.
- Contributed to workforce structure and role clarity by supporting projects focused on job architecture and standardized job descriptions across entities.
- Delivered coaching and development programs in line with ICF standards, supporting managers and employees in skill development and performance improvement.
- Worked closely with operational and functional leaders to translate learning needs into practical development actions.
Social Services and Administrative Manager
Atlas Bottling Company
Tangier
01.2015 - 01.2018
- Managed employee relations and supported ongoing social dialogue by coordinating with personnel representatives and internal stakeholders.
- Oversaw HR administrative processes including benefits, work tools, transportation, and policy application, ensuring consistency and compliance.
- Coordinated statutory and social security matters (CNSS, CIMR, insurance), developing a solid understanding of employment governance and regulatory frameworks.
- Supported management in applying company rules and procedures, contributing to a stable and compliant work environment.
Recruitment & Internal Communication Specialist
Atlas Bottling Company
Tangier
01.2013 - 01.2014
- Managed end-to-end recruitment processes and employer branding initiatives.
- Created content for newsletters and corporate announcements to inform staff.
- Led internal communication projects, engagement events, and cultural initiatives.
Training Manager
Atlas Bottling Company
Tangier
01.2010 - 01.2012
- Coordinated training programs across departments, supporting workforce development and operational effectiveness.
- Worked with department heads to identify training needs and align learning initiatives with operational requirements.
- Gained foundational experience in learning coordination, program follow-up, and evaluation for training effectiveness.
Loyalty Program Officer
Atlas Bottling Company (Coca Cola Bottler)
Oujda
01.2004 - 01.2009
- Contributed to the design and implementation of customer loyalty programs, supporting engagement and retention initiatives.
- Monitored program performance through data tracking and participant feedback, developing early analytical and evaluation skills.
- Supported communication and coordination activities related to marketing and internal initiatives, gaining exposure to stakeholder collaboration.
Education
Masters - Management
Higher Institute of Banking, Financial & Management Studies
Oujda, MoroccoBachelor's Degree - Experimental Science
Ibn Al Haytham High
Aruit, Nador 10.1998 - 01/2000
Skills
- Organizational Development
- Leadership Development
- Strategic HR Partnership
- Coaching
- Talent Management
- Performance Management
- Compensation&Benefits
- Employee Relations
- Labor Law
- Change Management
- Internal Communication
- Engagement&Survey Analysis
- Negotiation&Conflict Resolution
Languages
Arabic
First Language
English
Proficient
C2
French
Proficient
C2
Timeline
HR Business Partner
ALPLA MOROCCO
12.2023 - Current
Human Resources Manager
Atlantic Packaging
03.2022 - 11.2023
Communication Manager
Atlas Bottling Company, ABCDIS, Atlantic Packaging
01.2021 - 01.2022
HR Development Manager
Atlas Bottling Company, ABCDIS, Atlantic Packaging
01.2019 - 01.2021
Social Services and Administrative Manager
Atlas Bottling Company
01.2015 - 01.2018
Recruitment & Internal Communication Specialist
Atlas Bottling Company
01.2013 - 01.2014
Training Manager
Atlas Bottling Company
01.2010 - 01.2012
Loyalty Program Officer
Atlas Bottling Company (Coca Cola Bottler)
01.2004 - 01.2009
Bachelor's Degree - Experimental Science
Ibn Al Haytham High
10.1998 - 01/2000
Masters - Management
Higher Institute of Banking, Financial & Management Studies
Certification
- Transactional Analysis - Advanced (CTA Track), European Association for Transactional Analysis, 02/01/20, 01/31/21
- Transactional Analysis - Class 101, EATA, 01/01/20
- Certified Coach (ICF Path), Horizon Ressources Humaines, 01/01/18, 12/31/19
Core Expertise
- Organizational Development
- Leadership Development
- Strategic HR Partnership
- Coaching
- Talent Management
- Performance Management
- Compensation & Benefits
- Employee Relations
- Labor Law
- Change Management
- Internal Communication
- Engagement & Survey Analysis
- Negotiation & Conflict Resolution
Publications
Ciné & Coaching, Aigle Magazine, HR & Coaching Blog
Workshops
Facilitator of film analysis workshops using coaching methodologies to explore leadership, behavior, and personal development