FATIMA ZAHRA BOUAZZAOUI
Casablanca
Summary
Dynamic Customer Engagement Manager with a proven track record at GSK Morocco, specializing in omnichannel strategies and data-driven campaigns. Expert in enhancing patient engagement through innovative digital solutions and KOL partnerships. Adept at cross-functional collaboration and performance tracking, driving impactful results in brand positioning and customer experience.
Overview
12
12
years of professional experience
Work History
Customer Engagement Manager - Vaccines | Brand & Launch
GSK MOROCCO
01.2023 - Current
- Designed and executed end-to-end campaign strategies, including objectives, creative development, performance tracking, and continuous optimization.
- Enabled cross-channel analytics and automation to refine and enhance engagement.
- Developed high-impact, compliant omnichannel content tailored to specialties and customer preferences.
- Implemented customer experience enhancement projects across digital platforms to improve engagement.
- Strengthened KOL partnerships through tailored scientific events.
- Drove patient engagement and disease awareness initiatives, by activating social media, Digital Opinion Leaders (DOLs), Patient association group partnership and media campaigns.
Omnichannel Orchestrator Manager - Commercial Operations
GSK MOROCCO
01.2019 - 01.2023
- Developed and implemented omnichannel engagement strategies, integrating digital tools (WhatsApp, webinars, etc.) to deliver seamless customer journeys.
- Analyzed customer journey data to optimize channel mix, engagement, and conversion.
- Piloted new digital formats and automation tools, leveraging A/B testing and engagement analytics.
- Collaborated with IT and analytics teams to deploy dashboards and reporting tools, fostering data-driven decision making.
Marketing Manager
DB SCHENKER
01.2017 - 01.2018
- Executed data-driven, multi-channel lead generation campaigns, nurturing prospects and tracking engagement.
- Developed strategic marketing content (case studies, white papers, infographics) to support brand positioning .
- Aligned local marketing initiatives with regional and global strategies.
Early Professional Experience
01.2014 - 01.2016
- Early-career roles in marketing and commercial functions within multinational and national environments.
Education
MBA - Marketing Management of Health Services & Products
Mohammed VI University of Science and Health
01.2023
Master’s Degree - Marketing & International Trade
Institut Supérieur Du Génie Appliqué
06-2014
Baccalaureate - Scientific Track
Lycée El Waha
06-2008
Skills
- Brand Strategy
- Omnichannel and Digital
- Customer & Patient Engagement
- Segmentation
- Data-Driven Campaigns & Analytics
- Content Strategy
- Compliance & Pharma Ethics
- KOL Engagement
- Performance Tracking & KPIs
- Project planning
Languages
- French (Fluent)
- English (Fluent)
- Spanish (Beginner)
- Arabic (Native)
Hobbies and Interests
- Animal welfare
- Sports
- Wellness
Personal Information
Date of Birth: 05/27/90
Timeline
Customer Engagement Manager - Vaccines | Brand & Launch
GSK MOROCCO
01.2023 - Current
Omnichannel Orchestrator Manager - Commercial Operations
GSK MOROCCO
01.2019 - 01.2023
Marketing Manager
DB SCHENKER
01.2017 - 01.2018
Early Professional Experience
01.2014 - 01.2016
MBA - Marketing Management of Health Services & Products
Mohammed VI University of Science and Health
Master’s Degree - Marketing & International Trade
Institut Supérieur Du Génie Appliqué
Baccalaureate - Scientific Track
Lycée El Waha