FATINE KOFFA
Sales Manager
Casablanca
Summary
Focused Sales Manager committed to motivating others and offering extensive knowledge penetrating new territories and promoting product lines. Highly effective mentor driven to assess individual and group performance to implement improvements and set goals. Determined individual with background in establishing and nurturing lucrative partnerships.
Overview
11
11
years of professional experience
3
3
Languages
Work History
Sales Manager
SAINT GOBAIN
11.2021 - Current
- Increased sales revenue by developing and implementing effective sales strategies.
- Created compelling presentations that highlighted product features/benefits to potential clients while addressing their pain points directly.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Implemented CRM systems for better tracking of leads, improving follow-up processes and communication within the team.
Trading Business Manager (Part Time)
FIL Trade
01.2019 - 05.2022
- Building and maintaining relationships with clients, financial institutions, government agencies, and other partners to support trade finance activities and foster long-term business partnerships.
- Developed strategic partnerships with key stakeholders, leading to significant growth opportunities for the company.
- Ensuring compliance with relevant laws, regulations, and international trade finance standards, such as the International Chamber of Commerce (ICC) rules and regulations governing letters of credit and other trade finance instruments.
Commercial Manager
INDO Optical
03.2017 - 09.2020
- Management of a portfolio of 300 optical stores spread across different regions (Casablanca, Settat, Berrchid, Khouribga, etc.).
- Regular visits to opticians for prospecting and commercialization of ophthalmic lenses as well as contactology and metrology instruments (phoropter, autorefractometer, etc.).
- Animation of booths during professional events (Silmo, Siiom...) to showcase the offered products and services. Activity reporting on the Salesforce CRM tool.
Sales Representative
ESSILOR Optique
05.2013 - 03.2017
- Forged strong partnerships with industry influencers to elevate brand reputation within the market.
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Expanded customer base through cold calling, networking, and relationship building.
Education
Master 2 : - Vente et Marketing
Université de Haute-Alsace Mulhouse
Bachelor : - Administration des Entreprises
Ecole des Hautes Etudes Commerciales
Baccalauréat : - Techniques de Gestion
Lycée Albachir
Skills
Timeline
Sales Manager
SAINT GOBAIN
11.2021 - Current
Trading Business Manager (Part Time)
FIL Trade
01.2019 - 05.2022
Commercial Manager
INDO Optical
03.2017 - 09.2020
Sales Representative
ESSILOR Optique
05.2013 - 03.2017
Master 2 : - Vente et Marketing
Université de Haute-Alsace Mulhouse
Bachelor : - Administration des Entreprises
Ecole des Hautes Etudes Commerciales
Baccalauréat : - Techniques de Gestion
Lycée Albachir
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