Fernando Leon

For the last two years, I have been working with several agencies in Berkshire County to assist the immigrant community. I am part of the Berkshire Alliance to Support the Immigrant Community (BASIC) subcommittee on education and transportation.

I have successfully advocated for changes in the Pittsfield school district registration office to facilitate access for immigrant families. These changes include updates to the acceptable documents families can present, enabling children to start classes immediately instead of waiting for months. Additionally, the registration process, previously conducted solely online, now includes an enrollment space at the Mercer building with multilingual support and access to computers.

As a result of these efforts, over 460 multilingual families now have access to a multilingual phone line to communicate with teachers and administration. An effective immigrant family liaison with a background in children and social work has also been established to help these families navigate the educational system.

I have organized and capacitated the MLPAC, (multilingual parent advisory council) to provide the Pittsfield school district with recommendations and insight into the needs of the multilingual families and find cooperative solutions to them and foment family engagement and capacity building.

For the transportation committee, I have been assisting the immigrant community in obtaining driving licenses under the Work and Family Mobility Act. This work has involved building and maintaining relationships with the RMV and the ACLU to collaboratively identify and solve problems. My efforts have included helping the RMV understand and navigate complex foreign documentation and addressing multifaceted barriers to services. Additionally, I have provided translations (60), manuals, (over 300) and classes to the Berkshire region over 35 sessions since July 2023.

I have built and coordinated a group of volunteers that manage communications, information, and services such as sponsorships for driving tests. This group now includes several nonprofit and community agencies like Habitat, Berkshire Interfaith Organizing, and the ACLU and I’m in the process of getting several churches and congregations involved.

• Ensures that individuals with intellectual disabilities receive appropriate services and opportunities within a normalized community environment
• Maintain individuals' rights by complying with all applicable laws and regulations, Dispensed medication in accordance with all applicable regulations
• Based on assignment, may be required to drive individuals to work, appointments, and recreational outings.
• Perform other related work as required.

• Function as a member of Treatment team to support the coordination of services and facilitate youth progress; seek opportunities to teach and facilitate growth of inner control through choices and decision-making; ensures the safety, security, and well-being of all students in the assigned area.

• Developing and implementing Digital Marketing strategies that leverage new technologies and trends to optimize profitability and gain competitive advantage, identifying customer needs to create highly targeted campaigns that meet with excellent service to create a satisfying customer experience.
• Created and managed social media campaigns to increase brand engagement
• Scripting, filming, and video editing of videos in interviews, product showcasing, testimonials, and social proof.
• Management and optimization of Google ads and shopping campaigns Increased sales by 25% in 2019-2021-2022
• Manages all logistical and strategic aspects of all digital marketing channels, including SEO, PPC (Paid Search/SEM), Display, Email (Mailchimp)
• Manages all website analytics; develops a technical and business strategy for maintenance and delivery of all web analytics reports, reporting tools, user reporting and segmentation, data flow, databasing, data architecture and hierarchy, User file development, Integration, Automation, and Optimization of all connected functions (using Shoppify, Attribution app and Go High Level)
• Manages all UX and Conversion Rate Optimization strategies and execution for all onsite (and digital marketing) UX products, including site functionality, site structure and hierarchy, merchandising strategies and implementation, conversion rate optimization testing (a/b testing), and any related functions
• Manages all technical site performance initiatives, including site speed optimization, CDN optimization, and performance analytics
• Project manages discovery and implementation of third-party tools and tech stack modifications ( Shoppify Apps and Analytics software)
• Project manages/IT liaison for all marketing/ecommerce related IT projects as High Level software and Attribution App.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs

• For businesses in the Berkshires
• Clients include: Mahaiwe Performing Arts Center, Mass MOca, Diplacon Building, Fontaine’s Auction Gallery, Latinas413, The Purple Pub, Lucia’s Latin Kitchen.

• Development of brand image
• Design of logos and packaging for new products
• Optimization of web page for mobile platform producing over 1.5 million of sales a year
• Optimization and increase of web page for conversions
• Implementation of Google Analytics
• Set up and administration of Google shopping and Google ad words campaigns

• Property management of a multi-acre estate, with four separate buildings.
• . Scheduling and overseeing independent contractors to maintain and make renovations to the property.