Gareth Goh
Boston
Summary
I'm an award-winning storyteller with deep hands-on and leadership experience across customer, product, partner, and content marketing. My career has allowed me to dive into every aspect of B2B SaaS marketing with measurable growth results, and I have had the good fortune of being at the forefront of the AI revolution in both the industries I have worked in, as well as the workflows I have been immersed in.
Overview
9
9
years of professional experience
Work History
Senior Customer Marketing Manager
Weights & Biases, by CoreWeave
07.2024 - Current
- Developed comprehensive agendas and coordinated customer speaker relationships and logistics for Fully Connected conferences in San Francisco, London, and Tokyo. Established a content flywheel utilizing presentations from conferences to drive continuous engagement.
- Built a custom GPT powered by all W&B customer stories and details, utilized daily by the revenue team and across the organization. Presented on building and rolling this out at a marketing conference.
- Produced a wide breadth and depth of customer stories across multiple mediums, including video and podcast.
- Established, managed and maintained comprehensive customer database and pipeline for sales reference, analyst relations, and demand generation campaigns
Product & Partner Marketing Manager
Weights & Biases, by CoreWeave
11.2022 - 06.2024
- Owned end-to-end product marketing across the company's portfolio, including new releases, Launch, Registry, and Weave, as well as core Models platform.
- Full scope of responsibilities spanned launches, content creation and promotion, sales enablement, support for demand generation and field marketing
- Managed partner relationships and co-marketing efforts with major industry players, including NVIDIA, cloud providers, and AI ecosystem startups.
Senior Product Marketing Manager
Tomorrow.io
09.2020 - 06.2022
- Handled all product marketing initiatives and launches for both the platform and self-service API, including content creation, sales enablement, and demand generation.
- Orchestrated SEO strategies to boost "Weather API" ranking into top 4, generating more than 450 weekly organic account signups.
- Launched a new self-signup business unit, driving consistent month-over-month growth, including 144% QoQ in the last quarter at the company.
Customer Marketing Manager
DataRobot
04.2017 - 04.2020
- Built out the customer marketing function while serving as the Video Executive Producer for all customer and internal employee video projects.
- Collaborated with customers to tell 40+ stories via case studies, video testimonials, events, and media opportunities.
- Created, managed, and executed a monthly customer leadership webinar series "Q&AI."
- Supported 7-10 field events annually, including AI Experience roadshows and the inaugural DataRobot User Conference.
Education
Master of Arts - Int'l Relations & Int'l Communications
Boston University
05-2012
Bachelor of Science - Journalism
Boston University
12-2007
Timeline
Senior Customer Marketing Manager
Weights & Biases, by CoreWeave
07.2024 - Current
Product & Partner Marketing Manager
Weights & Biases, by CoreWeave
11.2022 - 06.2024
Senior Product Marketing Manager
Tomorrow.io
09.2020 - 06.2022
Customer Marketing Manager
DataRobot
04.2017 - 04.2020
Master of Arts - Int'l Relations & Int'l Communications
Boston University
Bachelor of Science - Journalism
Boston University