Gina Pryor

Owner and Fractional CMO Consultant.

• Partner with SMBs and enterprise companies on various marketing executive needs.
• Growth Frameworks: OKRs, North Star metrics, and 90-day roadmaps that keep teams aligned.
• Marketing & GTM Strategy - sizing TAM/SAM/SOM, spotting whitespace, and defining positioning.
• Full-Funnel Demand Generation - paid, SEO, ABM, lifecycle, channel mix optimization.
• Define operational processes, along with talent and MarTech needs.
• Revenue accountability by mapping all tactics to pipeline goals for transparency.
• Pipeline analytics: multi-touch attribution, CAC vs. LTV modeling and forecast accuracy.
• Brand Architecture - narrative development, identity systems, and governance playbooks.
• Experience Design - CRO, UX/UI collaboration, post-purchase engagement to lift NPS, and retention.
• Test-and-lean culture - A/B velocity, statistical rigorousness, and knowledge-sharing rituals.
• KPI transparency: live dashboard, weekly scorecards, and quarterly business reviews.
• Emerging channels: CTV, retail media, and AI applications.
• Partnerships & Ecosystems - co-marketing.

Directed a cross-functional team covering brand, content, web, digital media, customer marketing and demand generation, orchestrating fully integrated campaigns that elevated brand equity and accelerated lead flow. Applied advanced audience segmentation and precision targeting to optimize go-to-market execution, while instilling an agile, test-and-learn culture that rapidly adapts to shifting market dynamics.

• Cut marketing OPEX by 25% by restructuring the org and consolidating MarTech, freeing $7M for growth programs.
• Re-engineered paid-media playbook—algorithmic bidding, creative rotation, channel mix—driving 40% stronger ad efficiency and +10% YoY revenue from digital spend.
• Launched ABM motion focused on ICPs; personalized cadences lifted the enterprise pipeline 3× versus the prior inbound average.
• Re-platformed and SEO-optimized the global site, boosting sessions by 30% and halving the bounce rate while sustaining double-digit conversion gains.
• Directed a $30M budget, aligning resources through integrated campaign sprints that consistently exceeded lead targets.

• Spearheaded the strategic adoption of advanced digital marketing technologies, enabling precise targeting, personalized engagement, and maximized campaign ROI.
• Introduced two product lines, orchestrating GTM and cross-channel activations that added 15% incremental revenue over three years.
• Streamlined global processes and vendor negotiations, improving cross-functional velocity, and surfacing new growth bets ahead of market shifts.

Managed and mentored a 10-person performance marketing, demand generation, and content marketing team, sharpening campaign ROI through advanced analytics and multi-touch attribution.
• Lifted brand visibility by 40% by rolling out data-backed social media playbooks.
• Partnered with Sales to launch an ABM program that accelerated revenue growth and deepened the enterprise pipeline.
Grew subscription acquisitions by 37% via targeted, full-funnel demand-gen initiatives.
• Delivered triple-digit channel gains—SEM +188 %, Display +547 %, Social +404 % YoY—fueling sustained traffic and conversion uplifts.
Opened new revenue streams by launching an affiliate program and an enterprise-grade attribution framework.