Habiba Dadda
Marrakesh
Summary
Dedicated Public Relations and Communication Manager with over 12 years of experience. Passionate about steering organizational success through effective communication strategies, thriving in dynamic environments that value innovation and collaboration. Expertise in developing and executing comprehensive communication plans, prioritizing the enhancement of organizational reputation and visibility.
Overview
19
19
years of professional experience
Work History
HEAD OF PUBLIC RELATIONS AND COMMUNICATION
Ministry Of Youth, Culture And Communication
11.2018 - Current
- Build and maintain relationships with media representatives. Handle press releases, respond to media inquiries, organize press briefings, and other related events.
- Spearheaded the development and execution of a comprehensive communication strategy, resulting in a 20% increase in public awareness of department initiatives.
- Successfully coordinated the communication efforts for regulating and overseeing media outlets to ensure compliance with laws and standards.
- Developing and managing communication strategies for government initiatives and policies
- Contribute effectively to organizing, participating, and attending social and cultural events and ceremonies contributing to promoting Morocco in media.
- Established and maintained strong relationships with key media outlets, resulting in a 15% increase in positive media coverage.
- Design and implement a comprehensive communication strategy that aligns with the goals of the Ministry's department.
- Coordinate campaigns to inform the media about various initiatives, policies, and services. This might involve partnering with other governmental Ministries or Departments.
- Implement, monitor, and evaluate governmental and public policies regarding various areas of the communication sector: newspapers, audiovisual landscape, advertising, cinema, and training of human resources.
- Monitor media coverage related to governmental activities, and provide reports and insights to top-level officials.
- Lead the creation and distribution of written, video, and photo content that aligns with the government's communication strategy.
- Develop and implement strategies for managing communication during crises, ensuring accurate and timely information dissemination.
- Ensure the upgrading and development of the communication department.
- Lead, mentor, and develop the communications team, ensuring optimal performance and professional growth.
- Translation.
SENIOR COMMUNICATION ADMINISTRATOR
Ministry of communication
01.2013 - 10.2018
- Managed content for press releases, policy briefs/statements, FAQs, speeches and internal communications and helped prepare for media events.
- Prepared and implemented the ministry's objectives and policies as far as the communication sector is concerned regionally especially with: Press releases, audiovisual industry, publicity, cinema, copyrights, and related rights.
- Communicated regularly with journalists and cultivate relationships with media.
- Respond to media inquiries.
SENIOR ADMINISTRATOR IN CHARGE OF THE NATIONAL MOROCCAN WEB PORTAL
Ministry of communication
12.2011 - 01.2013
- Ensured that the web portal's content is accurate, up-to-date, and aligns with the government's messaging and policies.
- Followed up on the most important statements, press conferences, and releases issued by the Government of Morocco.
- Supervised the management of the English version of the official Moroccan portal as well as processed data updates.
- Collected process and ensured files saving documents and the constitution of databases concerning international and national periodical publications.
- Translated, organized, and updated the digital media content of the portal.
COMMUNICATION ASSISTANT
World Economic Forum
10.2010 - 10.2010
- Greeted and welcomed more than 1000 participants, including high-profile executives, government officials, and other dignitaries.
- Ensured a professional and positive first impression for all guests.
- Operations management implementation.
- Handle unexpected situations with poise and efficiency, such as addressing last-minute changes in schedules or addressing guest concerns.
- Maintained a professional appearance and demeanor at all times, representing the World Economic Forum in a positive light.
REGIONAL ADMINSTRATIVE COORDINATOR
Huawei Technologies
04.2009 - 04.2010
- Initiated, reviewed, processes and follow-up on actions related to human resource activities.
- Drafted routine correspondence to respond to inquiries in respect to relevant administrative, and personnel matters.
- Maintained a well-organized filing system to ensure easy access to important records and documents.
- Resolved office-related malfunctions and respond to requests or issues
- Organized more than 5 internal events.
- Enhanced communication between departments with timely and accurate preparation of reports and documents.
- Reduced expenses by monitoring budgets, tracking expenditures, and identifying cost-saving opportunities.
- Improved customer satisfaction through prompt and professional handling of inquiries and concerns.
- Managed calendars, scheduled appointments, and coordinated travel arrangements for senior staff members.
- Increased team productivity with effective delegation of tasks and prioritization of responsibilities.
- Contributed to a positive work environment by proactively addressing employee concerns and fostering open channels of communication among colleagues.
ASSISTANTE PROJET E-MEMI INED FRANCE
FLSH Cadi Ayyad
03.2009 - 04.2009
- Ensured proper set-up of permanence plantings
- Monitored data collection of students.
CALL CENTER AGENT
Majorel Africa
08.2006 - 01.2007
- Managed 60+ calls/hour of inbound and outbound calls promptly.
- Customer orientation and ability to adapt/respond to different types of characters.
INTERNATIONAL PRESS COORDINATOR
Orange / IAAF/Maroc Telecom
07.2005 - 07.2005
- Provided and updated full information of competition results.
Education
ONLINE CERTIFICATE - GOLOBAL DIPLOMACY -DIPLOMACY IN THE MODERN WORLD
University of London
London08.2021
ONLINE CERTIFICATE - DIGITALISATION IN INTERNATIONAL RELATIONS
University of Saint Petersbourg
Russia10.2021
Ph.D. - DIGITAL ACTIVISM AND WOMEN'S POLITICAL VOICE
CADI AYYAD UNIVERSITY
MOROCCO2026
Master of Arts - COMMUNICATION STUDIES
CADI AYYAD UNIVERISTY
MOROCCO01.2010
Bachelor of Arts - ENGLISH STUDIES
CADI AYYAD UNIVERITY
MOROCCO01.2007
Skills
- Adaptability: Understanding and respecting for international and local protocols and cultural differences
- Intercultural competence
- A proven track record of cultivating positive relationships with key media outlets, and journalists, securing impactful media coverage and adeptly managing crisis communication
- A positive, proactive team-oriented attitude, culturally sensitive
- Sensitivity to the needs and concerns
- Willingness to grow professionally
- Communication skills: Excellent listening and interpersonal skills
- Time management: Handled urgent matters with ease in a timely manner and with great organization
- Strong organizational skills and attention to detail
Languages
English
Proficient
C2
Arabic
Proficient
C2
French
Proficient
C2
Timeline
HEAD OF PUBLIC RELATIONS AND COMMUNICATION
Ministry Of Youth, Culture And Communication
11.2018 - Current
SENIOR COMMUNICATION ADMINISTRATOR
Ministry of communication
01.2013 - 10.2018
SENIOR ADMINISTRATOR IN CHARGE OF THE NATIONAL MOROCCAN WEB PORTAL
Ministry of communication
12.2011 - 01.2013
COMMUNICATION ASSISTANT
World Economic Forum
10.2010 - 10.2010
REGIONAL ADMINSTRATIVE COORDINATOR
Huawei Technologies
04.2009 - 04.2010
ASSISTANTE PROJET E-MEMI INED FRANCE
FLSH Cadi Ayyad
03.2009 - 04.2009
CALL CENTER AGENT
Majorel Africa
08.2006 - 01.2007
INTERNATIONAL PRESS COORDINATOR
Orange / IAAF/Maroc Telecom
07.2005 - 07.2005
ONLINE CERTIFICATE - GOLOBAL DIPLOMACY -DIPLOMACY IN THE MODERN WORLD
University of London
ONLINE CERTIFICATE - DIGITALISATION IN INTERNATIONAL RELATIONS
University of Saint Petersbourg
Ph.D. - DIGITAL ACTIVISM AND WOMEN'S POLITICAL VOICE
CADI AYYAD UNIVERSITY
Master of Arts - COMMUNICATION STUDIES
CADI AYYAD UNIVERISTY
Bachelor of Arts - ENGLISH STUDIES
CADI AYYAD UNIVERITY
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