Hajar SOUHIR

- Leading in-depth market research and consumer/market analysis

- Designing data-driven marketing campaigns

- Recommending tailored marketing strategic and tactical action plan in alignment with brands' problematics and objectives

- Leading all brands' and portfolio's performance

- Re-building core brands' Equity : La Vache Qui Rit, Kiri and reconnecting with our target : consumers and trade

- Elaborating activity and communication plans aligned with startegic objectives

- Innovating and preparing new launchs' pipeline in strong collaboration with global and local stakeholders : Sales, Supply Chain, Finance, Industrial, Strategic Insights, Regulatory ...

- Managing budgets/P&L, timelines, and resources for initiatives (marketing, portfolio & productivity ...), ensuring efficient allocation and maximizing ROI

- Establishing and implementing CSR and corporate communication activities aligning with company values and social impact objectives

- Developing and delivering the brand communication strategy and plans

- Building and installing the cooking platform

- Conducting productivity and optimization initiatives

- Following-up the Corporate communication & CSR roadmap

- Management of Vache Qui Rit Innovation & B/C Brands portfolio

- Developing and executing communication campaigns (ATL/BTL)

- Packaging revamping & design adaptation

- Analyzing market trends, consumer insights, and competitor activities

CTC - Client Testing Centerstrong>

- Developing and implementing the research roadmap

- Analysing project insights with actionable recommendations

- Monitoring the execution of action plan execution with internal clients

End-to-end project management : methodology, recruitment, moderation, insight analysis and recommendations with tactical & strategic action plans

- Advanced B2B portfolio management and development

- Top performance vs. KPIs : Value/volume sales, conversion/churn rate ...