Bonjour, je m'appelle
Hasna Yamine
Senior Business Development Manager
Casablanca
Profil professionnel
Senior Business Development Manager with 21+ years of Africa-wide experience driving double-digit growth for luxury beauty brands in the L'Oréal portfolio. P&L ownership, direct-to-retail strategy, and multi-brand coordination across flagship doors and travel retail. Expertise in account development, trade marketing, staff leadership, events, and high-visibility promotions. Track record of launching brands, expanding market presence, and delivering strong retailer relationships.
Vue d'ensemble
32
years of professional experience
2
years of post-secondary education
Expérience
L'Oréal Group
Business Development Manager
01.2004 - 07.2025
Aperçu du poste
- Présentation de l'entreprise: Top beauty brands within the L'Oréal portfolio (YSL, Lancôme, Armani, Valentino, Prada, Thierry Mugler, Azzaro, Diesel, Ralph Lauren, Viktor & Rolf, Cacharel, L'Oréal Paris, Biotherm).
- Led the region's largest account for TR, representing the second-largest door for the brand in the area.
- Managed budget, P&L, sell-in, and sell-out; drove growth through direct sales channels.
- Developed and executed business plans with tailored marketing strategies for existing and new opportunities; deployed marketing tools at each client/door.
- Achieved volume, net revenue, and market share objectives across the assigned region.
- Negotiated shelf pace assortments, monthly purchase targets, and promotional incentives; coordinated promotions and monitored related P&L.
- Integrated new brands, managed launches, and negotiated marketing and commercial terms.
- Briefed marketing teams on promotions/activations; supervised field operations including training and incentive programs.
- Led a sales force comprising one trainer and ~30 Exclusive Beauty Advisors; oversaw sell-in/sell-out execution.
- Executed brand launches and space negotiations; maintained strong retailer relationships and clear points of difference against competition.
- Top beauty brands within the L'Oréal portfolio (YSL, Lancôme, Armani, Valentino, Prada, Thierry Mugler, Azzaro, Diesel, Ralph Lauren, Viktor & Rolf, Cacharel, L'Oréal Paris, Biotherm).
- Consistently delivered double-digit growth in flagship accounts.
- Reached top-tier brand rankings (L'Oréal Produits de Luxe) across Mauritius, South Africa, Reunion, Morocco, Tunisia, Kenya, Senegal, Ivory Coast, Ghana, Cameroon.
- Met or exceeded annual sell-in and sell-out targets.
- Maintained top-10 brand status across multiple brands (YSL, Armani, Lancôme, L'Oréal Paris, Prada, Valentino, Azzaro, Mugler).
- Always gaining MS in the 22 Years even in 2020 Covid, Only one who won MS in Africa vs Area Middle East, India, Europe.
- 2004 to 2018, Managing Africa alone, MS gain from 4% to 27% / 1st Group in TRE.
- L'Oréal Groupe vs Retailers very bad relationship because no communication, no follow up till 2005, with my presence became very good relationship and L'Oréal Became number One priority Group.
- Concept BAS had to be feminine (Girl) in Africa Zone, I have changed it to men BAS as well after long negotiations and discussion, now all retailers are very glad to have accepted it, because men's have more ton to learn, love to be challenged and as well but more very independent.
- Winner of the best novelties launch Training Event and team leader with the best team Bas.
Frankfurt Airport
Field Supervisor / BC Management
01.1997 - 03.2004
Aperçu du poste
- Defined targets for sales consultants; coached animators; tracked daily sales; stock/sell-out monitoring.
Frankfurt Airport
Sales Manager
01.1994 - 12.1996
Aperçu du poste
- Merchandising, trend analysis, coaching, incentive programs, performance tracking.
Formation
Ursula Kosmetik & Business fachschule Kassel
Zertifikat from Cosmetique
09.1988 - 07.1990
Compétences
- Sales Leadership
- Channel Management
- P&L & Budget Oversight
- Trade Marketing & Promotions
- Key Account Negotiation
- Space Planning
- New Brand Integration & Launch Management
- Staff Coaching & Performance
- Identification d'opportunités commerciales
- Sens du service client
- Relation client
- Inbound/Outbound marketing
- Suivi des performances
- Stratégie commerciale
- Planification commerciale
- Analyse concurrentielle
- Veille concurrentielle
- Stratégie marketing
- Négociation de contrats
- Étude de marché
- Analyse de marché
- Gestion commerciale
- Créativité dans le marketing
- Techniques de vente B2B
- CRM Salesforce
- Souplesse comportementale
- Empathie clientèle
- Tableurs Excel avancé
- Pilotage de projets complexes
- Event Planning
- Stakeholder Management
- Market Expansion (Africa - Duty Free & Retail)
- Présentations PowerPoint efficaces
Informations complémentaires
- Voyages : [Pays]
- [Sport] en club depuis [Nombre] ans
- Passion pour la cuisine [nom du pays]
Personnalisé
Sales Leadership, Channel Management, P&L & Budget Oversight, Trade Marketing & Promotions, Key Account Negotiation, Space Planning, New Brand Integration & Launch Management, Staff Training & Performance, Event Planning, Stakeholder Management, Market Expansion (Africa - Duty Free & Retail), Arabic, French, English, German
Langues
Allemand
Expérimenté (C2)
Français
Expérimenté (C2)
Anglais
Expérimenté (C2)
Arabe
Expérimenté (C2)
Chronologie
Business Development Manager
L'Oréal Group
01.2004 - 07.2025
Field Supervisor / BC Management
01.1997 - 03.2004
Sales Manager
01.1994 - 12.1996
Ursula Kosmetik & Business fachschule
Zertifikat from Cosmetique
09.1988 - 07.1990