Summary
Overview
Work History
Education
Skills
Volunteer Experience
Affiliations
Timeline
Generic

Heidi Edwards

North Attleboro

Summary

Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.

Overview

27
27
years of professional experience

Work History

General Manager

Waterworks
05.2023 - Current
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
  • Developed and implemented strategies to increase sales and profitability.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
  • Implemented effective pricing strategies that balanced profit margins while remaining competitive in the marketplace.
  • Applied established sales techniques and persuasive communication skills to meet personal sales objectives.
  • Achieved sales targets consistently by closely monitoring sales performance and adjusting strategies as needed.
  • Developed a high-performing sales team through consistent coaching, training, and motivation techniques.
  • Streamlined communication channels between sales, marketing, and customer service departments to ensure a cohesive approach to business development.
  • Increased sales revenue by implementing strategic marketing campaigns and fostering strong customer relationships.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Established lasting client partnerships by understanding their unique needs and providing tailored solutions.

Regional Director of Sales, Design Channel

Cambria
10.2021 - 04.2023
  • Responsible for selling Quartz to Boston and New England Interior Designers and Architects
  • Achieved Goals set by Corporate for Commercial and Residential Projects
  • Outside sales and Inside sales presentations utilizing Cambria's Showroom
  • Worked closely with the New England Team to promote full-circle selling.

Showroom Manager

Patterson, Flynn & Martin (Boston Design Center)
09.2016 - 03.2019
  • Managing all top Boston and New England Area Accounts selling Custom Rugs to Designers and Architects for their Residential and Commercial Projects
  • Responsible for all the details of Running the Showroom and Managing Staff
  • Responsible for Marketing and Events for Client Outreach and Business Development
  • Creating strong Brand identity and loyalty.

Sales Associate

Kravet (Boston Design Center)
06.2015 - 09.2016
  • Selling Textiles and Wallcoverings, Rugs, Furniture, and Lighting to Designers and Architects
  • Representing: Kravet, Brunschwig & Fils, Lee Jofa, Ralph Lauren, Alexa Hampton, Jonathan Adler, Barbara Barry, Lizzo, and Candace Olson
  • Managing Boston's top Interior Designer and Architect Accounts with emphasis on Customer Service and Design, putting together Textile Schematics and customizing Furniture and Rugs for Client Projects
  • Amongst the top sellers in Furniture Nationwide
  • Worked closely with Sara Kravet on building luxury Client experience.

Account Executive

Design Within Reach (Cambridge Studio)
05.2014 - 06.2015
  • Sold Mid-Century Modern & Iconic Furniture, Lighting, Rugs, Art and Accessories to Retail and Trade Clients in a 15,000 sq
  • Ft
  • Showroom
  • Managed Accounts and Orders from In-Studio visits and In-Home Consultations
  • Wrote Quotes and placed Orders representing 1 Million Dollars in Revenue
  • Utilized 3-D Room Planner and Story Boards for standard and Custom Order Sales.

Sales Associate, Outside & Inside Sales

Webster & Company (Boston Design Center)
01.2011 - 04.2014
  • Sold High-End Textiles and Wallcoverings 'to-the-Trade' and their End-Clients in a 25,000 sq ft. Showroom, representing over 40 Vendor lines
  • Managed Accounts with both Residential and Commercial/Hospitality Clients with excellent Customer Service
  • Created Story Boards and Schematics utilizing Color Stories
  • Traveled to Client sites for Presentations and Project Assessments
  • Wrote Quotes and Invoices for Clients
  • Identified and targeted new business customers and developed relationships as an individual and as part of Sales Team
  • Maintained and nurtured relationships with Vendors in Showroom and in business travel.

Principal

Distinctive Interiors (Harvard, MA)
01.1997 - 01.2013
  • Ran independently-owned, full-service Interior Design business
  • Goal-oriented Design and process to achieve Clients' sense of combined style and value with lifestyle
  • Attention to detail from Concept to Completion
  • Worked closely with Residential Clients, Architects and Contractors to provide desired end result.

Education

Bachelor of Arts in English -

Kenyon College

Skills

  • A dynamic and highly motivated professional with proven success in business development and design Strong communication and interpersonal skills, with emphasis on relationship building with Interior Designers, Architects, and their End-Clients
  • Proven Leadership and Sales team building to ensure Individual and team goals are met and exceeded
  • Sales expertise in the Residential Luxury Design Community throughout the North East
  • Market and Product Analysis to ensure proper Branding
  • Client Account Management

Volunteer Experience

  • Fruitland's Museum, Fundraising and Event Planning, 1994, 2010, Designed and Decorated Fundraising Events for Fruitland's Museum, Harvard Parent/Teacher Organization, and the Harvard School's Trust, Participated in soliciting Donations for the Auctions and maintaining Excel Spreadsheets of Items and Contacts for Events
  • Harvard Parent/Teacher Organization, Fundraising and Event Planning, 1994, 2010, Designed and Decorated Fundraising Events for Fruitland's Museum, Harvard Parent/Teacher Organization, and the Harvard School's Trust, Participated in soliciting Donations for the Auctions and maintaining Excel Spreadsheets of Items and Contacts for Events
  • Harvard School's Trust (Harvard, MA), Fundraising and Event Planning, 1994, 2010, Designed and Decorated Fundraising Events for Fruitland's Museum, Harvard Parent/Teacher Organization, and the Harvard School's Trust, Participated in soliciting Donations for the Auctions and maintaining Excel Spreadsheets of Items and Contacts for Events
  • New York City Marathon (Manhattan), Fundraising, 2008, 2008, Ran Marathon to raise money for "Cancer Research for Kids" benefitting Mt. Sinai Hospital as part of "Fred's Team"

Affiliations

  • ASID
  • ICAA

Timeline

General Manager

Waterworks
05.2023 - Current

Regional Director of Sales, Design Channel

Cambria
10.2021 - 04.2023

Showroom Manager

Patterson, Flynn & Martin (Boston Design Center)
09.2016 - 03.2019

Sales Associate

Kravet (Boston Design Center)
06.2015 - 09.2016

Account Executive

Design Within Reach (Cambridge Studio)
05.2014 - 06.2015

Sales Associate, Outside & Inside Sales

Webster & Company (Boston Design Center)
01.2011 - 04.2014

Principal

Distinctive Interiors (Harvard, MA)
01.1997 - 01.2013

Bachelor of Arts in English -

Kenyon College

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Heidi Edwards