Iryna Zhuravel
Quincy,MA
Summary
Go-to-market executive with 10+ years of experience scaling complex SaaS and software businesses. Known for combining deep operational rigor with strategic clarity, data-driven decision-making, and cross-functional influence at the C-suite and board level. Recently completed a mid-career MBA at MIT Sloan (2025).
- Co-founded and grew a new cloud venture from 0 → $20M ARR in 4 years
- Launched a global category-leading brand in a well-established and saturated industry
- Built high-performing GTM teams across marketing, customer success, and analytics.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Strategic Advisor, SaaS Marketing
ALTIUM
06.2024 - 11.2024
- Advised executive leadership on SaaS GTM strategy, refining ICPs, segmentation, and buyer journeys for the cloud portfolio.
- Partnered with the Chief Legal Counsel to modernize legal frameworks and customer agreements, enabling compliant development of AI capabilities across cloud products.
Vice President of Marketing & GTM
ALTIUM
04.2022 - 06.2024
- Led global marketing, customer success, and analytics organizations (30+ FTE) responsible for pipeline generation and retention across all major markets.
- Owned GTM strategy and execution to achieve aggressive OKRs, including delivering 50% of total qualified pipeline sourced by marketing.
- Partnered closely with Sales, Product, Engineering, and the C-suite to align roadmap, revenue targets, and customer experience across the lifecycle.
Head of Marketing, Cloud Business Unit
ALTIUM
01.2019 - 01.2022
- Co-founded the Cloud Business Unit with the Head of Product to lead Altium’s transition from a traditional software business model to SaaS.
- Drove adoption of the new cloud platform across enterprise and mid-market segments, scaling from 0 → 3,000+ active accounts through targeted acquisition, onboarding, and retention programs.
- Built the Go-to-Market organization that included marketing, customer success and data analytics teams to accelerate time-to-value and expansion.
- Launched the Altium 365 brand, establishing it as a category leader (G2, Forrester).
Manager, Marketing Operations
ALTIUM
01.2014 - 01.2018
- Developed and led a global marketing operations team of five; managed a $2M technology stack.
- Architected an integrated ecosystem including Marketo, Mintigo, Smartling, Domo, Bizible, and Segment.
- Drove planning and execution of integrated campaigns across six product lines and five continents.
- Founded the internal analytics function and built a modern data stack leveraging Snowflake, Domo, and Segment.
Marketing Specialist
ACN Worldwide
01.2013 - 01.2014
- Planned and executed digital marketing campaigns and delivered performance reporting.
- Supported planning and execution of events for foreign investment firms and consulates in Shanghai, coordinating logistics and vendor management
Project Assistant, Quality Engineering
LENOVO
01.2012 - 01.2013
- Managed project plans, schedules, and quality metrics in coordination with global engineering teams.
- Collected and collated quality assurance data from laptop assembly lines to support engineering analysis and reporting.
Education
MBA - Business Management
MIT Sloan School of Management
Cambridge05.2025
Master of Science - Political Science
Lund University & Fudan University
Lund, Sweden / Shanghai, China06.2012
Bachelor of Arts - International Relations
National Taras Shevchenko University
Kyiv, Ukraine06.2010
Skills
- Go-to-market strategy
- AI-Enabled GTM
- SaaS growth strategies
- Demand Generation
- Product Marketing
- Customer Lifecycle/Retention
- Cross-Functional Leadership
- Pricing & Packaging
- Brand Positioning
- Data Analytics & Insights
- Org Building & Leadership
- ICP Development and Market Segmentation
Languages
English
Native or Bilingual
Ukrainian
Native or Bilingual
Russian
Native or Bilingual
Spanish
Limited Working
Chinese (Mandarin)
Elementary
Certification
- Customer Experience Advisory Board Member, UC Irvine (2021–2022)
- Business Intelligence Analysis Certificate, UC San Diego (2017–2019)
- Adobe Marketo Certified Expert (2015–2020)
- Adobe Marketo Champion (2016, 2017)
Awards and Certifications
University of California, San Diego - Business Intelligence Analysis Certificate - Dec 2019
Adobe Marketo Certified Expert - Feb 2020
Adobe Marketo Champion - Jul 2017 - Industry award, given to up of 30 marketers globally who have demonstrated outstanding leadership in the marketing community.
Interests
Avid runner training to complete my first half-marathon
Timeline
Strategic Advisor, SaaS Marketing
ALTIUM
06.2024 - 11.2024
Vice President of Marketing & GTM
ALTIUM
04.2022 - 06.2024
Head of Marketing, Cloud Business Unit
ALTIUM
01.2019 - 01.2022
Manager, Marketing Operations
ALTIUM
01.2014 - 01.2018
Marketing Specialist
ACN Worldwide
01.2013 - 01.2014
Project Assistant, Quality Engineering
LENOVO
01.2012 - 01.2013
MBA - Business Management
MIT Sloan School of Management
Master of Science - Political Science
Lund University & Fudan University
Bachelor of Arts - International Relations
National Taras Shevchenko University