Isabella Koumpourlis
Boston
Summary
Dynamic Recruitment Marketing Associate at DraftKings with a proven track record in crafting compelling social media campaigns that engage over 100K followers. Proficient in Adobe Creative Suite and skilled in collaboration, I leverage data-driven insights to optimize performance and enhance brand presence through innovative storytelling and strategic partnerships.
Overview
3
3
years of professional experience
Work History
Recruitment Marketing Associate
DraftKings
Boston
06.2025 - Current
- Curate and schedule 30+ monthly social media posts highlighting employee stories and promoting global recruitment marketing and employer brand initiatives to an audience of over 100K followers.
- Strengthen partnerships with key stakeholders (Talent Acquisition, Hiring Managers, Internal Communications, and PR) to develop and execute engaging storytelling campaigns.
- Track and analyze engagement metrics to optimize campaign performance using data-driven insights and tools such as Sprout Social, Adobe Creative Suite, and Airtable.
- Optimized the distribution of anniversary swag and promotional materials and helped organize and set up recruitment events to enhance brand presence.
Social Media and Content Creator
Education First Language Abroad
Cambridge
02.2025 - 05.2025
- Managed EF’s content calendar and media library to organize assets for ongoing social and promotional use.
- Created a social media tracker to stay on top of all upcoming events, dates, and deadlines, improving scheduling accuracy and consistency.
- Produced 10 weekly content pieces, including Instagram Stories, Reels, and TikToks.
- Collaborated with the sales team to align content strategy with quarterly goals, ensuring promotional efforts support language program offerings.
Head of External Communications
Engine Red Design Agency
Boston
01.2023 - 04.2025
- Developed and execute comprehensive external communication strategies that effectively conveys brand message to clients, partners, and the media.
- Maintained a high level of client satisfaction by delivering exceptional communication services that exceeds client expectations.
- Collaborated with up to three clients weekly to design and implement an effective marketing strategy.
- Curated four social media graphics and copy per week to showcase the brand's values and increase customer outreach.
Global Social Media Co-op
MFS Investment Management
Boston
07.2024 - 12.2024
- Managed publishing and campaign tracking across five platforms, including Hearsay, Sprinklr, Facebook, LinkedIn, and X, ensuring consistent brand representation.
- Monitored and optimized campaign delivery while adhering to regulatory and corporate compliance guidelines.
- Established Photoshop best practices, optimizing workflows and enhancing content creation efficiency.
- Supported corporate brand identity through employee advocacy programs and culture-focused content, contributing to 30% of overall posts.
Education
Bachelor of Science - Psychology with a Marketing Minor
Northeastern University
Boston, MA05.2025
Skills
- Independent worker
- Team-oriented
- Detail-oriented
- Written and verbal communication
- Adobe Creative Suite proficiency
- Canva expertise
- Sprout knowledge
- Microsoft Office skills
- Airtable and CMS experience
Timeline
Recruitment Marketing Associate
DraftKings
06.2025 - Current
Social Media and Content Creator
Education First Language Abroad
02.2025 - 05.2025
Global Social Media Co-op
MFS Investment Management
07.2024 - 12.2024
Head of External Communications
Engine Red Design Agency
01.2023 - 04.2025
Bachelor of Science - Psychology with a Marketing Minor
Northeastern University