Strategic and executional media expert with 5+ years of experience driving award-winning campaigns at Procter & Gamble and leading agencies. Masterful in media planning, cross-functional alignment, and execution excellence. Known for leading with clarity, elevating briefs, and delivering under pressure.
- Lead media planning for Gillette, driving campaign strategy across LTV, digital OTT, YouTube, social media, radio, and retail media
- Develop briefs, align on KPIs, and collaborate with brand, creative, and analytics teams to deliver 50+ campaigns annually
- Partner with agencies to steward creative assets from concept through trafficking and launch
- Own pacing, optimization, and campaign management across retail, DTC, and innovation streams
- Serve as point of connection across internal and external teams to ensure seamless media execution
-Planned and executed media across audio, YouTube, and streaming platforms for DTC brands
- Built data-driven recommendations and collaborated with networks for media placement and tracking
- Delivered pacing updates, performance insights, and creative coordination
- Managed radio and TV media buys across major US markets (NY, LA, Chicago)
- Collaborated with internal buyers and external vendors to track campaign delivery and resolve issues
- Assisted in reconciliation, reporting, and ensuring accuracy in billing documentation
- Supported execution of national and local media campaigns
- Maintained buy logs, trafficking records, and coordinated spot schedules for key regions
Full-funnel media planning across digital, social, audio, and TV
Budget ownership & pacing against ROI metrics
Brief development and alignment across brand, agency & creative
Platform expertise (YouTube, Podcasts, OTT, Meta, TikTok)
Strong communicator calm under pressure
Recognized for outstanding contributions to the Gillette brand's operational excellence within P&G's 1Grooming business unit. Awarded for leading strategic media planning initiatives that streamlined campaign execution, improved cross-functional alignment, and elevated performance