Summary
Overview
Work History
Education
Skills
Non-profit work
Timeline
Generic
Jade Dawkins-Cruz

Jade Dawkins-Cruz

Boston

Summary

Results-driven manager with over 10 years of experience in team building and leadership. Proven track record of enhancing employee engagement and performance through effective training and monitoring. Skilled in fostering strong customer relationships and leading multi-functional teams across various locations. Recognized for making informed decisions that drive positive outcomes.

Overview

11
11
years of professional experience

Work History

Location Director

LaserAway
Boston
04.2025 - Current
  • Drive Sales Success: Lead by example, contributing to individual sales while coaching Patient Care Coordinators (PCCs) to achieve their goals and maximize clinic revenue.
  • Manage Clinic Operations: Oversee daily scheduling, ensuring the clinic is busy while maintaining proper breaks for staff and delivering a seamless patient experience.
  • Deliver Exceptional Patient Care: Monitor and improve patient satisfaction metrics, ensuring a premium experience from consultation to treatment.
  • Optimize Revenue Growth: Track CRM initiatives, focusing on cross-sell, upsell, and “win-back” strategies to boost clinic performance.
  • Uphold Brand Standards: Ensure the clinic operates under LaserAway’s brand standards, including maintaining a clean, welcoming environment and ensuring staff adheres to dress codes.
  • Oversee Staff Management: Recruit, train, and mentor PCCs and clinicians, fostering a positive work environment while managing performance expectations.
  • Inventory and Equipment Oversight: Manage medical inventory, supplies, and the maintenance of aesthetic equipment to ensure seamless clinic operations.
  • Foster Community Engagement: Build relationships with local businesses and organizations to position LaserAway as a key community member.
  • Collaborate Across Teams: Partner with Regional Sales Directors and Operations teams to align staffing, budgeting, and performance goals.
  • Promote Team Culture: Lead with compassion and professionalism, encouraging a motivated, unified team working toward shared objectives.
  • Managed sales team to achieve quarterly targets and drive revenue growth.

District Manager

Club Pilates Franchise LLC
El Paso
09.2023 - 05.2024
  • Launched production in three studios, ensuring maintenance of high-performance standards.
  • Supervised operations across all locations to uphold quality benchmarks.
  • Developed a strong leadership team committed to excellence.
  • Modeled best practices for sales and customer service to enhance efficiency.
  • Coordinated with general managers to implement performance improvement strategies.
  • Proactively managed tasks to meet deadlines and streamline processes.
  • Exceeded sales targets through effective strategy and empowering coaching techniques.
  • Resolved unique and recurring complaints, fostering customer loyalty and operational improvements.

Pilates Instructor

Club Pilates Franchise LLC
07.2022 - 05.2024
  • Maintained cleanliness and organization of facilities and equipment.
  • Developed tailored Pilates classes for private training clients alongside group sessions.
  • Promoted additional classes and services to club members, enhancing participation.
  • Demonstrated proper form and technique to minimize injury risks.
  • Fostered a safe and inclusive environment for all clients and members.
  • Collaborated in a team-based setting to deliver optimal fitness services.
  • Engaged in continuing education to stay updated on industry trends and practices.

General Manager

Club Pilates Franchise LLC
07.2022 - 08.2023
  • Developed and implemented strategies that increased sales and profitability.
  • Managed budgets, conducted employee reviews, and negotiated contracts.
  • Implemented operational strategies that enhanced customer and employee loyalty.
  • Trained new employees on protocols and customer service standards.
  • Scheduled shifts based on customer traffic patterns and employee strengths.
  • Organized promotional events to engage community and boost sales volume.

Property Manager

Livingston Construction LLC
10.2021 - 06.2022
  • Responded promptly to tenant complaints by coordinating repair services and support teams.
  • Conducted final move-out inspections with tenants to assess necessary repairs.
  • Managed collection procedures for delinquent tenants, ensuring timely follow-ups.
  • Maintained comprehensive digital and hardcopy records of leases and renewals for property management.
  • Organized maintenance schedules, major repairs, and capital improvement initiatives.
  • Monitored construction and maintenance projects, providing timely updates on progress and delays.

Customer Service Manager

Staples
08.2014 - 07.2015
  • Resolved customer complaints, prioritizing satisfaction and loyalty for lasting relationships.
  • Owned customer issues, ensuring thorough follow-up until resolution.
  • Trained and mentored associates on performance-focused strategies and service techniques.
  • Actively listened to customers, rapidly addressing concerns and escalating major issues.
  • Supervised employees while assessing performance to identify training needs and reduce process delays.

Education

Certificate - Comprehensive Pilates Instructor

Club Pilates
El Paso, TX
10.2022

Non-Degree Program (e.g. Certificate) - Integrated Nutrition Health Coach

Institute For Integrative Nutrition
Online
09.2021

Bachelor's Degree - Bachelor of Arts

Southeastern University
Lakeland, FL
05.2017

Associate's Degree - Associate of Arts

Stanly Early College High School
Albemarle, NC
05.2015

Skills

  • Team leadership and decision making
  • Conflict resolution and performance management
  • Operational efficiency
  • Profit and loss management
  • Customer satisfaction strategies
  • Sales management
  • Interpersonal communication
  • Problem solving and planning
  • Team building and culture development

Non-profit work

  • 2018 - A21 and Propel Women - California, US (Global Headquarters)
  • 2024-2025 Livets Ord - Uppsala, Sweden (Global Headquarters)

Timeline

Location Director

LaserAway
04.2025 - Current

District Manager

Club Pilates Franchise LLC
09.2023 - 05.2024

Pilates Instructor

Club Pilates Franchise LLC
07.2022 - 05.2024

General Manager

Club Pilates Franchise LLC
07.2022 - 08.2023

Property Manager

Livingston Construction LLC
10.2021 - 06.2022

Customer Service Manager

Staples
08.2014 - 07.2015

Certificate - Comprehensive Pilates Instructor

Club Pilates

Non-Degree Program (e.g. Certificate) - Integrated Nutrition Health Coach

Institute For Integrative Nutrition

Bachelor's Degree - Bachelor of Arts

Southeastern University

Associate's Degree - Associate of Arts

Stanly Early College High School

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Jade Dawkins-Cruz