Jasim Al Senaidi
Muscat
Summary
Highly accomplished Advertising Manager with over 14 years of experience in developing and executing comprehensive marketing and advertising strategies. Proven track record in leading creative teams, driving brand engagement, and optimizing advertising campaigns across multiple channels, including digital, video, and print. Adept at increasing brand visibility, improving ROI, and managing high-impact projects. Seeking to apply expertise in advertising strategy, media production, and campaign optimization in a leadership role that fosters innovation and strategic growth.
Overview
16
16
years of professional experience
Work History
Digital Marketing Team Leader
Ministry of Transport and Communications and Infor
08.2020 - Current
- Led multi-channel advertising campaigns, achieving a increase in brand engagement through a mix of digital, video, and graphic design content.
- Spearheaded media production efforts, collaborating with external agencies on large-scale video projects that significantly increased brand awareness.
- Drove KPI achievement by managing a cross-functional team of marketers and creatives, ensuring all campaigns met performance targets and aligned with the overall brand strategy.
- Enhanced operational efficiency by creating an annual dashboard to monitor and streamline media, marketing, and event activities, improving workflow.
Digital Marketing Team Leader
Ministry of Communications & Information Technolog
10.2019 - 10.2020
- Developed and executed advertising campaigns that increased brand visibility through high-quality video production and graphic design.
- Improved campaign outcomes by tracking key performance metrics and making real-time adjustments to optimize ad placements and content distribution.
- Ensured on-time campaign delivery by coordinating across teams and managing all aspects of creative production, from initial concept to final execution.
- Boosted campaign reach and engagement through targeted content distribution on social media platforms.
- Maintained brand consistency by overseeing the development of creative assets, including print ads, digital banners, and social media content.
Digital Marketing Team Leader
Information Technology Authority
07.2017 - 08.2019
- Led a team of marketers and creatives to deliver impactful digital campaigns that improved brand reach and engagement.
- Monitored advertising performance and implemented strategic adjustments that maximized the impact of campaigns across various digital channels.
- Ensured project deadlines were met by creating detailed project plans and managing resources effectively, resulting on-time delivery rate.
- Collaborated with external stakeholders to produce visually compelling advertising content, including video and graphic materials, enhancing brand appeal.
Senior Marketing Specialist
Information Technology Authority
07.2014 - 07.2017
- Managed full-cycle advertising campaigns, increasing brand awareness through strategic media placements across TV, radio, and online platforms.
- Produced high-quality multimedia content, including video, digital banners, and print materials, which supported event promotion and audience engagement.
- Improved advertising ROI by optimizing ad placements and leveraging data-driven insights to refine messaging and creative execution.
- Supported client acquisition efforts by producing marketing collateral for client presentations, contributing to increase in new business deals.
Marketing & Creative Consultant
Emirates Medical Center (Part Time)
01.2012 - 06.2012
- Revamped the center’s advertising strategy, leading to a increase in brand engagement through a cohesive mix of online and offline campaigns.
- Planned and managed advertising campaigns across multiple platforms, ensuring a consistent brand presence and improving patient engagement rates.
- Collaborated with advertising agencies to deliver high-quality creative assets on time, enhancing the effectiveness of the center’s marketing efforts.
- Developed a comprehensive communications strategy to align the center’s advertising initiatives with its broader business goals.
Events and Marketing Specialist
Information Technology Authority
01.2009 - 02.2011
- Led the advertising and promotional efforts for large-scale international events, driving higher attendance through strategic media buying and targeted campaigns.
- Produced promotional videos and marketing materials for global exhibitions and conferences, enhancing Oman’s ICT industry visibility on the international stage.
- Collaborated with advertising agencies to ensure all event marketing and advertising materials were aligned with the brand’s messaging and design standards.
- Increased event attendance through well-targeted advertising campaigns across print, digital, and broadcast platforms.
Education
Master of Arts - Digital Marketing
University of Portsmouth
Portsmouth, UK09.2016
Bachelor of Arts - Bachelor’s Degree in Public Relations, Advertising
Sultan Qaboos University
Muscat, Oman08.2008
Skills
- Advertising Strategy and Campaign Management
- Multi-Channel Marketing (Digital, TV, Print)
- Video Production and Graphic Design
- Performance Analytics and KPI Tracking
- Cross-functional Team Leadership
- Creative Content Development
- Brand Development and Media Planning
- Stakeholder and Client Relations
- Budget Management and Cost Optimization
- Paid Advertising
- Campaign Management
Languages
Arabic
Native language
English
Advanced
C1
Timeline
Digital Marketing Team Leader
Ministry of Transport and Communications and Infor
08.2020 - Current
Digital Marketing Team Leader
Ministry of Communications & Information Technolog
10.2019 - 10.2020
Digital Marketing Team Leader
Information Technology Authority
07.2017 - 08.2019
Senior Marketing Specialist
Information Technology Authority
07.2014 - 07.2017
Marketing & Creative Consultant
Emirates Medical Center (Part Time)
01.2012 - 06.2012
Events and Marketing Specialist
Information Technology Authority
01.2009 - 02.2011
Master of Arts - Digital Marketing
University of Portsmouth
Bachelor of Arts - Bachelor’s Degree in Public Relations, Advertising
Sultan Qaboos University
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